New Farmer's Insurance Logo
New Farmer's Insurance Logo
Out of context: Reply #6
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- vaxorcist0
OK.... rant here.. from my ad agency background, where we had to often shoot down internal great designs that wouldn't work at all for a particular brand/target market.
I think the new one is cool and trendy... good for a different brand and market, not for actual farmers, nor for people who are looking for the plain-spoken honesty associated with farmers in a world of fast talking insurance salesmen with expensive suits and shiny business cards...
This is possibly a great example of design for designers sake - nicely elegant, not for the target market's mindset.... people are skeptical of insurance companies, banks too big to fail, wall street and corporate welfare from gov't bailouts,etc...
- JUST LIKE GEICO...
Once they start advertising and marketing heavily, their pricing soar!utopian - lol, you think this is insurance for actual farmers???? Fucking lolmonospaced
- no..... ugh, not for actual farmers... but their appeal is "like real poeple" not "slick wall streeters"vaxorcist
- JUST LIKE GEICO...