New Farmer's Insurance Logo

Out of context: Reply #2

  • Started
  • Last post
  • 27 Responses
  • vaxorcist0

    Interesting graphically, but it reminds me of something like a George Orwell novel, animal farm, the FUTURA-like font, the color burst behind the sheild, it seems a bit like an early 20'th century authoritarian government thing, not a friendly neighborhood local insurance agent.... part of me thinks this will look too "wall street" for the target market that may want something old fashioned and friendly, not too cold and perfect....

    also, it reminds me a bit of the color scheme of....

View thread