Logo Critique
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- 29 Responses
- Complexfruit0
The tight letter spacing is creating hour glass shapes in the negative space. I almost want the spurs to be toned down a bit and increase the letter spacing to give it more air. Right now it seems too tight.
- doesnotexist0
i read mull
- yurimon0
I see more of western theme for the antique style. That would be my first impression if it was a store.
Is there a particular type of area focus or era for her antique store?
- monNom0
I think you're missing it with that logotype. It's too sharp and pokey for handcrafted goods. Heavy metal/motorcycles/steakhouse: yes. Blankets, pillows, chairs and sweaters: no
Something nostalgic is good. reminds people about how crap everything is made now, and how it used to be made to last in [insert year].
- I do like how the mid-stroke spikes resemble 50's 4-point stars. Maybe a 50's/60's style like you've been around forever?monNom
- ...around forevermonNom
- I respectfully disagree with this. It reminds me of folk art typography which is the pinnacle of hand crafting...check out Margaret Kilgallen's work. I kinda like it.FawnDog
- crafting. Check out Margaret Kilgallen's art. I kinda like this logo.FawnDog
- MrT0
I really like the logo too, and think it's on the money - there are stacks of people doing the handcrafted thing these days and this sits nicely in there but with a little difference.
How about widening the letterforms slightly so you can fit in 'The' without having to curve the M so much? And perhaps shorted the T crossbar so 'The' can be bigger. The curved M is oddly more difficult to read IMHO...
- dbloc0
@monNom It's not going to be a girly craft store. She wanted it to be appealing to guys as well. The store will feature all kings of handmade crafts & art by guys and girls so she didn't want it too girly looking.
- ********0
I think it's a good start. I would consider it a very rough start and early on in the concept process. I would play with some typeface variations and probably work on some sketch variations.
- i_monk0
Make it pop.