Designing without content
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- cannonball19780
Sometimes instead of lorem ipsum, consider actually writing a description of what is happening or what something should do in place.
"This paragraph describes how the new Nissan Z's performance outstrips the Scion. There will be x y and z features that illustrate the various engine controls. At this point, the user should know a b and c about this and that so we can assume one thing and therefore we don't need to go into this other thing."
- creative brief copy strategy is a good thing... even cut-pasting that in would be good!vaxorcist
- exactly what we were saying up abovemonospaced
- tl;drcannonball1978
- vaxorcist0
@cannonball1978's idea is great.
The implicit question we need to ask, but often cannot for reasons of diplomacy is:
Why did you hire a designer/agency rather than buy a template for lunch money and cut-paste the content in the boxes?
Because a designer/agency will design something IN CONTEXT, which is aimed at a TARGET MARKET, basing the appeal on a CENTRAL INSIGHT into that target market's buying triggers/mindset/etc and the finished work will be directed to fulfilling BUSINESS OBJECTIVES, so your brand/product sells/improves market position,etc...
....rather than "just get the thing done"....
if you "just want to get the thing done" there are lots of templates you can paste stuff into....
the perils of middle management are often displayed here, as the people who have the authority to make decisions are often remote, whereas the people who need things done now are in your face and don't have the authority to make decisions...
- looks good on paper yes, I agree.
but its so far from reality I can't even consider itMiguex
- looks good on paper yes, I agree.
- cannonball19780
Take every chance to communicate intent.
- ETM0
Other than smaller sites, I can't grasp designing without knowing the content. How can you plan a proper UX without knowing what and how a user will consume the content? For large projects, it's content dev first. Design around the content, not make the content work around the design. Or then it's just form over function.
- But to add, I don't pitch. That's not my business model. So take what I say coming from that perspective.ETM
- i_monk0
I don't know where you guys work, but we'd never get away with dictating content/messaging like that at studio level.
- that sucksmonospaced
- yes, it does suck. put on heirs!doesnotexist