Designing without content
Out of context: Reply #19
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- vaxorcist0
@cannonball1978's idea is great.
The implicit question we need to ask, but often cannot for reasons of diplomacy is:
Why did you hire a designer/agency rather than buy a template for lunch money and cut-paste the content in the boxes?
Because a designer/agency will design something IN CONTEXT, which is aimed at a TARGET MARKET, basing the appeal on a CENTRAL INSIGHT into that target market's buying triggers/mindset/etc and the finished work will be directed to fulfilling BUSINESS OBJECTIVES, so your brand/product sells/improves market position,etc...
....rather than "just get the thing done"....
if you "just want to get the thing done" there are lots of templates you can paste stuff into....
the perils of middle management are often displayed here, as the people who have the authority to make decisions are often remote, whereas the people who need things done now are in your face and don't have the authority to make decisions...
- looks good on paper yes, I agree.
but its so far from reality I can't even consider itMiguex
- looks good on paper yes, I agree.