- Last post
- 10 Responses
I prefer to design a logo with simple lines that works in one color, but there are certain times when a full color logo with gradients just seems right so I do it.
Whats the thinking on this nowadays? Is one color/no gradients still the norm?
Just make it bigger.
I don't think the "rule" about one color and simple for faxes and all that shit is really that important, but that's my humble opinion. There's a LOT to be said for a solid mark that reproduces well in every situation, of course, but that comes from a time when reproduction was iffy. Nowadays logos include all kinds of graphic details that work well on-screen and in print that would traditionally be scoffed at, and we have the technology to reproduce them anywhere, so go for it.
What would Jesus do?
nowadays logos in print is not the norm - i have been finding that delivering the one color version of a logo is becoming an afterthought. But, it is important for me to start with a solution that works in a 1 color solution - helps keep it simple.
i still do a lot of work in vinyl, plasma routing, metal-work, and engraving - there's cases to be made against each of these, but for price vs quality/longevity - working with logos that can be represented in a single/solid color save a lot of time and expense.
i think designing in b/w is good, then embellish from there.
I tend to think of it along a spectrum. Most logos nowdays need to work across a wide range of channels: one color, flat color (any gradients removed - think embroidery) and/or gradients (some flat logos take on gradients for screen), animations, extrusions (signage), 3D (marquee signage/totems, etc)... all from the same logo/root idea, it just needs to live in different ways.
The ability to be reproduced via cruder methods might not be as relevant considering screens and more accessible full colour printing, but there are way too many badly conceived logos hiding behind gradients and other easily applied styles and effects.
There are disciplines behind logo creation (and that of icons and symbols - I'm talking to you, Apple Dock) that it would be shame to lose because it doesn't appear to matter on the surface.
If it passes the fax machine test, it isn't good enough.
I always tend to like the 1 or 2 color way better, although if the main application of the logo will be web or any other full color application, I think having a good branding system where you have one color options (many options) is totally valid.