logo ponderings
logo ponderings
Out of context: Reply #6
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- sabatizer0
I tend to think of it along a spectrum. Most logos nowdays need to work across a wide range of channels: one color, flat color (any gradients removed - think embroidery) and/or gradients (some flat logos take on gradients for screen), animations, extrusions (signage), 3D (marquee signage/totems, etc)... all from the same logo/root idea, it just needs to live in different ways.