Logo Redesign Critic
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- Amicus0
very generic. It needs some personality.
If you want to emphasise since 1958 why not design a mark that looks like it's from that era?
- albums0
This logo would never fly at QBN for the fact that " the logo can be catered to any other company"
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Maybe you guys forgot that branding supports the logo. I'm sick reading you guys trying to say the logo has nothing to do with the company. It doesn't have to.
The strength of the logo is concurrent with the strength of their brand strategy. Nothing about that M says burgers, fries, fun & diabetes. the only reason you know the logo is the brand.
That said. the Wave C you've made with the color options if accepted by your client is more than sufficient to communicate your particular brand.
- OSFA0
'Let's give it another shot', 'pick your brain', think 'outside the box' and 'Make it pop!' - it's that simple...
- qoob0
So McDonalds is the gold standard for branding now?
- albums0
says nothing about what they do. the branding helped the logo
- albums0
nothing about the product
- janne0
albums has a very solid point.
the thing with online crits is that people criticizing it were not at the table with your client. a logo can have all sort of (contradictory) qualities. just trust yourself and make sure you gather enough information from the client. good luck, k_temp.
ps. i was trollish, so there. but i first logged in on QBN's predecessor in 2002. no mind though.
- qoob0
albums post some logos you have designed
- albums0
is it just me or does this just scream caffeine and coffee?
no wait, that's a mermaid? maybe they're into watersports or something...
- k_temp0
Album.
True, you have a valid point. Problem is that the C does look generic, and you know it. Again, if he likes it and the client likes it then fine go with it; but given the fact that he was looking for a crit or opinion on it, there are a some who agreed that it looks generic.
- albums0
k_temp
my only point was the advice he receives here will never culminate to a consensus. There will always be a disagreement on QBN. Some members here need to realize (even myself) that no matter how good our intentions may be, as Janne said, they're not our client.
That McDonald's M is pretty generic, the company did their job by continuing the branding.
this is boring/generic too,
but we all know it through brandingthe thing is though, our subjective opinions really don't matter. It was imperative for me to step in with the McDonalds and other logos to prove the point that success is not measured by a logo that reflects the company.
The success of a logo is directly related to the effort put behind the branding, though there are exceptions. (ie 2012 Olympics) However, this Gotham induced version is not terrible. As members of a forum, our opinions are irrelevant to the the client.
Best advice for the OP is to review the brief and not ask QBN anything about it again. I'm pretty sure the client didn't ask to have their logo experiments floating around one of the most prolific design forums. I'd say that's not good PR for them as now the client is seen to be having difficulty making a decision when they thought they paid a professional to make the right one for them. Instead it was put up for public discussion.
Hardly professional.
- i_monk0
Nobody is obligated to listen to, and then execute, everything QBN suggests in one big mash-up logo. He's going to disregard anything that goes against what he knows about the client, his own taste/preference, etc.
- albums0
either way, the first two pages are full of bad advice
- and this one is full of your pompous lecturingFax_Benson
- ukit20
albums, the point you make about a logo not needing to be literal is true, but extremely obvious. Plus, in spite of what you said all the logos above all express something about the brand/product.
I think what people were reacting to is that, as i_monk said, this particular logo comes off as rather generic and doesn't express much. It's perfectly legitimate feedback given that he had nothing else to show.
- dbloc0
ok...from now on we only listen to what albums says... happy?
get a grip dude. this is a critique. why are you getting so offended?
- albums0
"all the logos above all express something about the brand/product"
no, they don't. they mean absolutely nothing without proir experince with the company, brand, or product
