Product placement
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- neandersthal0
Subtle? No. Amazing? Yes.
- GeorgesII0
Daniel Craig truly embodies James Bond,
ooh hey, nice watch,thanks all, compiling, compiling
- James Bond is a twat.
If you like James Bond movies, then you're a twat.mikotondria3
- James Bond is a twat.
- brandsandfilms0
Thanks for mentioning Brands & Films. I did a Top 40 list of best placements ever, but if you're looking for something specific just let me know.
Erik
- you'll find no ffffound invites here, friend.********
- <LOLmoldero
- you'll find no ffffound invites here, friend.
- GeorgesII0
Hello Erik,
I'm looking for examples in general, but also to see if there was actually a brand that was revived from near death because of a good placement in a movie,anything will go
- Frosty_spl0
Ducati in almost every movie with a character on a motorcycle.
- randommail0
Any non-WW2 film by Steven Spielberg!
- randommail0
BTW, Spielberg was the first one to really do product placement.
In 1982's E.T., you have Reese's Peanut Butter Cups.
Ever since, he's been whoring his movies out to the highest bidder.- reese's piecesjohnny_wobble
- Mars Candies turned him down for the use of M&M's by an "alien", but Reese's was a small brand at the time...ArtOrDie
- randommail0
BUT, Spielberg's movies tend to integrate the whoring of brands into the plot. They're not just random objects that the characters consume or walk past.
For example, in The Terminal, Tom Hanks' character is stuck in an airport full of stores such as Burger King and Starbucks. And the character needs to live off the food from those stores.
In Minority Report, Tom Cruise's character needs to remove his eyes in order to avoid the constant advertising-scanning that takes place in this future. The viewer is introduced to this plot device with Tom Cruise being told he "looks like he could use a Guinness" as his eyes are scanned while walking past a billboard.
He also needs to disguise himself from the police, so he acquires a new outfit from, where else, The Gap.You've Got Mail is about AOL. It's pretty obvious.
And the greatest of all was Spielberg's 2 hour long commercial for Fedex. Fedex is such a great company that its employees will deliver your package no matter what. Even if the delivery man is stranded on an island, alone, for years, he will persevere and deliver.
- Miguex0
I'm going to go ahead and disagree, this is the perfect example of BAD product placement:
When you are watching the movie, it makes the cringe in disgust, as they realize they just paid to see a commercial. The plot line is interrupted to force this advertising on you. I thought it was pathetic.
But Martin Lindstrom has documented some impressive research on his book Buyology, where he describe this as non-effective product placement, where the product is completely unrelated to the storyline, render the association between the product and the movie meaningless.
- makes *the viewerMiguex
- yet millions of people flocked to buy the least confortable shoes ever after seeing this, my feet can't stand conversegeorgesIII
- Miesfan0
Two examples,
and Bogart, in the other side,
Gordon's Gin, it has been frequently cited as and example of the "overuse" of blatant product placement in 1950's cinema.
- ********0
- If you took all the advertising out of this show, there would be nothing left but the credits.********
- If you took all the advertising out of this show, there would be nothing left but the credits.
- Miesfan0
Star film, Paris.
