Product placement
Out of context: Reply #31
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- randommail0
BUT, Spielberg's movies tend to integrate the whoring of brands into the plot. They're not just random objects that the characters consume or walk past.
For example, in The Terminal, Tom Hanks' character is stuck in an airport full of stores such as Burger King and Starbucks. And the character needs to live off the food from those stores.
In Minority Report, Tom Cruise's character needs to remove his eyes in order to avoid the constant advertising-scanning that takes place in this future. The viewer is introduced to this plot device with Tom Cruise being told he "looks like he could use a Guinness" as his eyes are scanned while walking past a billboard.
He also needs to disguise himself from the police, so he acquires a new outfit from, where else, The Gap.You've Got Mail is about AOL. It's pretty obvious.
And the greatest of all was Spielberg's 2 hour long commercial for Fedex. Fedex is such a great company that its employees will deliver your package no matter what. Even if the delivery man is stranded on an island, alone, for years, he will persevere and deliver.