Product placement

Out of context: Reply #32

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• Miguex0

  I'm going to go ahead and disagree, this is the perfect example of BAD product placement:
  

  

  When you are watching the movie, it makes the cringe in disgust, as they realize they just paid to see a commercial. The plot line is interrupted to force this advertising on you. I thought it was pathetic.

  But Martin Lindstrom has documented some impressive research on his book Buyology, where he describe this as non-effective product placement, where the product is completely unrelated to the storyline, render the association between the product and the movie meaningless.

  

  Miguex 0Permalink

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  • makes *the viewerMiguex
  • yet millions of people flocked to buy the least confortable shoes ever after seeing this, my feet can't stand conversegeorgesIII

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