Dear TRADER JOE'S
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- 25 Responses
- Aa770
Dear TJ,
don't change a thing, and keep those prices for almost everything at $1.99.
I eat the food I buy from you, I don't hang it on my walls.
in fact, go ALL-CAPS comic sans on your next packaging....I won't mind.
- twokids0
My wife is always dragging me into Trader Joes and crowing about all these pre-packaged frozen foods, which always taste like, well, frozen food.
Their shtick, including the graphics, annoys me. It is so precious.
- HijoDMaite0
leave tj alone go fuck with the union stores or the uber alles whole foods.
- Whats wrong with Whole Foods?fyoucher1
- WHOLE PAYCHECK FOODS.... that's what's wrong with them....vaxorcist
- Hah @ vaxorcist. Yeah, they're more expensive. Around here though, they trump the other shitty supermarkets.fyoucher1
- the only thing wrong with whole foods is it's too expensive. for me at leastHijoDMaite
- vaxorcist0
Isn't that the idea though... the power of "organic marketing" and "marketing for people who listen to NPR" has made trader Joes the land of Packaged, Processed Food for people who profess to be beyond such things.....
They'd never be caught dead in an Aldi or a Wall Mart..
.Wait a minute.. Aldi Owns Trader Joes..
http://consumerist.com/2011/03/a…- where i live i never heard of aldi and wal-mart isnt allowed in my area. fucking thank god!!!them
- i_monk0
Dear Trader Joe (whoever you are),
Please hire a team of professional graphic designers and branding experts, and pass the cost on to your customers.
- jadrian_uk0
that food might be shit, why would you want to make nice graphics to represent shit food? are a you a mcdonald kfc mongo?
- mongo hahahalvl_13
- http://4.bp.blogspot… although i guess his name was mungo. always thought it was mongo.lvl_13
- fooler0
Dear TJ,
Next time one of your cashiers rings the fucking cowbell above their station while I'm buying hangover food I'm going to tear their heads off after my paralyzing migraine goes away. WTF is that bell for anyway?
- fooler0
actually that Chicken Vindaloo is delicious, better tasting, cheaper, and better for you than eating out at most fast food joints around my work.
- stoplying0
Wow, bainbridge...this thread didn't go how you planned.
I'm a fan of TJ's, as my wife and I refer to it. That's really all there is to it.
- DRIFTMONKEY0
I buy food based on ingredients, not packaging.
- HijoDMaite0
- Two dollar buck chucki_monk
- aka, two buck chuckmonospaced
- two buck buck chuck upchuckscarabin
- pff, it's actually $2.99... more like 3 buck chuck.vsplus
- shellie0
I dunno I travel a lot on a budget and when I'm eating 3 square meals a day for barely anything, I'm pretty stoked. Their packaging may not be amazing but their prices are so they must be doing something to keep their prices in check.
btw, I can make any of their frozen foods taste delicious. Learn to cook. You can get a huge bag of chicken for like 6 bucks and eat for 3 weeks :D
- prophetone0
- nvrmnd they must be playing around with the mexican food items for laughs...prophetone
- They do this with EVERYTHING actually, tweak the Joe portion...NONEIS
- fyoucher10
For some reason, I'm a sucker for packaging. If the packaging is cool, I'll get that over another item with less pleasing packing....but usually regret it after actually using the shitty product. Maybe it's because I think it'll look better in the fridge or on the counter. Example: Every Man Jack Grooming Products...you get it from the grocery or Target (packaging looks cooler than others, product is crap).
I think the idea behind TJ's packaging is that they want to make it look like it's being made by your local farmer (obviously local farmers don't have a big design team behind them). So they probably don't want it to be uber niice but more like someone's sisters cousin who's anti - anything - animal - related made it.
- sigg0
shitty packaging = the consumer will think they're getting a quality product at a cheaper prize, because money wasn't spent on marketing/design/packaging blah blah blah. this works for menards very well.
this however doesn't work for trader joes because all their shit, no matter if it's in a golden package encrusted with diamonds, or a fucking brown paper sack with "cheese" written on the label with a sharpie, you're paying way too fucking much for it either way.
- doesnotexist0
their graphics go well with how good their food tastes. gross.