The Fold!!!!
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- noteri_
So we all know that the fold no longer applies and that users are accustom to scrolling but....the exec's at our company are hampering our redesign project because they say that that the fold is real.
Our entire team can talk til we are blue in the face, so we need hard evidence that fold is no more...
Does anyone one know of any proven studies about user tendencies that we could use?
Thanks All.
- CygnusZero40
You're trying to convince a bunch of suits that the fold doesnt matter anymore? Good luck with that.
- monospaced0
The fold is still very relevant when applied to the "home page" in my opinion.
- <brandelec
- suits use 14" laptops on Windows and require their information right there on topmonospaced
- I stopped reading at this post because I don't scroll.TheBlueOne
- I didn't even get this far.mikotondria3
- ********0
What's a scrollbar? I normally cannot surf the web, unless everything is put above the fold for me to see. Otherwise I get nervous and stop giving my money to big corporations. I hope big execs realize this keep things above this fold. Who knows what is below the fold line. I'm not going to risk going down there.
- ********0
-------------------------FOLD-LI...
- < after a certain point, nothing exists past the fold line********
- cymbal_crash.aiffmikotondria3
- hhehe********
- < after a certain point, nothing exists past the fold line
- TheBlueOne0
Just had a meeting with a client who had huge amounts of content. he said "I just want a three page site. And I don't want to scroll. No one scrolls. I hate scrolling." He also seemed to want to point to things on my screen but putting his finger on it. "Please, you don't need to touch my screen." "Sorry." Three seconds later *stab* "See, I wouldn't read all this stuff you have to scroll to." "Can you please stop touching my screen." "Oh, sorry. But no scrolling. You can fit all of my stuff onto the screen."
- livin' the dream manCygnusZero4
- I've noticed that EVERYONE touches your screen. I gave up asking them to stop years ago.CyBrainX
- ********0
show them the 'scrollwheel". it'll blow them away...
- ********0
the fold has evolved into a floating thing that pushes your page to a certain vertical gridpoint
- doesnotexist0
if you have a lot of content that needs to go on the home page, the "fold" is an important area that should be taken into account. look at the nytimes, the major headlines are at the top.
- we are a product manufacturer. so it's not crazy at all.noteri_
- vaxorcist0
only one response.....
- vaxorcist0
the fold?
- That is not a fold,
that is a fuckin' gap!utopian - "Sulcal crease".mikotondria3
- That's also beautiful type setting, there. The kerning is just sublime...Remixt
- That is not a fold,
- i_monk0
Everything should fit inside the logo.
- mantrakid0
The fold is very very real if the person with the money says it is real.
- <********
- "They've got a good point, actually - I'm the expert and they're operating at my level...let me get back to them."mikotondria3
- <
- ********0
This is what you do.. go to your exec, discuss the fold til your blue in the face, and start crying. real men cry. girls do it all the time, to win over the hearts of people. your exec would be really proud of you in the end and probably let you have your way.
- CanHasQBN0
the fold does exist.
think about when you're viewing porn and you've got all these video thumbnails covering the page. I'm much more likely to click on a thumbnail if it's near the top, versus the thumbs that are on the bottom of the page.
it's not that the fold is an exact line... just put the important, good shit up top.
also, i'm so glad i quit design so that i don't have to deal with this kind of crap client after client.
- Oh no, you're one of those ex-designers. Like I'm a fucking pompous twat ex-smoker. Go on then, regale us of your wisdom to leave design. :Pmikotondria3
- You stopped smoking?? I need smokers for my new smoke shop! Noooooooooo....!CanHasQBN
- BabySnakes0
wow...wait till your client realizes that there site will be viewed on multiple devices all with different viewable areas.
- "It's already a responsive design, isn't it ?"
yeh yeh yeh.mikotondria3 - their* (sorry mom)BabySnakes
- "It's already a responsive design, isn't it ?"
- shaft0
A few blog articles about how fold suddenly disappeared is enough for people to start to repeat it like a mantra.
The fold is very real, it still has to be taken under consideration in designs—even if not as much as it used to. Yes, people scroll. So what, they always did.
- a_c0
I always enjoyed this...
- People glance over, only scroll if they're compelled to, which is the job of 'above the fold' part.shaft
- good resourcedoesnotexist
- mg330
For many law firm marketing departments I work with, fear of the fold is alive and well. They get their directives from lawyers; the fold is probably the only aspect of web design they know of. The conversations I've been in...