Credibility
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- _salisae_
Can you show a logo that says 'credible'? One that doesn't involve a seal.
- Miguex0
the words "credible" or that is perceived as "credible"
Because if its the second, I would go with any Bank Logo, or Insurance Company, anything related with money, usually uses bold/ straight fonts conveying association with words like "trust" "solid" "reliable', "tradition" etc. Maybe makes sense with real estate companies too.
This also is channeled through adequate colors
- I'm looking for a way to get around this approach._salisae_
- _salisae_0
Credible while maintaining some personality.
- indian_pole0
- it took them time to gain credibility...it wasn't the mark that gave it to themmonospaced
- right, decadesMiguex
- the mark itself says credibility, regardless of status. the fact it's a tick, the way it rises and converges at a point, simple black...indian_pole
- true._salisae_
- _salisae_0
It's my belief that if a co. has a well thought out brand design with good content (copy, photography, etc) then they come across as credible. A client I am working with wants to see credibility in the logo – I don't want to do this because I feel it stifles the brand.
"If you want to sell something to someone – don't tell them something. Instead, make them feel something."
- abettertomorrow0
Perhaps a type only identity to get away from the usual iconography? I walked past a regional bank that just had their name set in a nice modern looking serif and it worked quite well.
- monospaced0
First things that come into my mind are animal logos, specifically Lions. Other than that, any company that grows to be respected is "branded" by that perception, and that brand will then be seen in the mark that represents it. Basically, it's not the logo by itself that defines credibility, it's credibility that does.
- exactly. i'm just going to have to explain this._salisae_
- monospaced0
- that lion sure looks like it understands banking_salisae_
- really nice logo and brand overall._salisae_
- That lion would make any company seem credible if he were standing next to their name. Intimidating, actually.monospaced
- Serious cat is fucking seriousabettertomorrow
- exactly...put him next to the FOX wordmark and see what happensmonospaced
- oho. don't do that.akrok
- Amicus0
Designed by Anton Stankowski
The logo supports the identity of Deutsche Bank – the “slash” stands for consistent growth and dynamic development– the square-shaped frame can be interpreted as a sign of security and a controlled environment. In summary, the logo square stands for consistent growth in a secured environment.
From here – http://www.db.com/en/media/Logo_…