Credibility
Credibility
Out of context: Reply #7
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- _salisae_0
It's my belief that if a co. has a well thought out brand design with good content (copy, photography, etc) then they come across as credible. A client I am working with wants to see credibility in the logo – I don't want to do this because I feel it stifles the brand.
"If you want to sell something to someone – don't tell them something. Instead, make them feel something."