Intels director of creative innovation
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- d_rek0
He will creatively innovate new and incredible ways of ruining an established companies reputation along with commanding a ridiculous sum of money for doing nothing.
- stoplying0
If by "creative innovation" you mean annoying doofus, then yes.
- tgqt0
It's like naming rights for a stadium....welcome to Enron Municipal Stadium...
- showpony0
eh, no big deal... it's basically as meaningful as an honorary phd...
- JSK0
This is my take on it:
Intel or any other big companies have relied on agencies to come up with marketing ideas but they do not have internal visionary to come up with some crazy / wacky ideas. Apart from co branding and cultural association, it is a good move.
will.i.am is a great marketer. When Black eyed peas used to make good music (before the girl), they couldn't break themselves in to the mass market. They decided to use their talent to make pop crap to make more money. Got the girl, co-referenced J Timberlake to break away from their old shell.
Worked with will.i.am on some campaigns / promos for XBox and this guy was a genius at marketing for the masses. He said that old BEP was more of a test ground for them to understand and hone in their talents before they went mass. If he wasn't a musican, he would have made a great creative director.
- not so much a marketing genius, as much as a sell-out. Original BEP was actually decent music.randommail
- sellout? musicians are meant to make moneyernexbcn
- exactly - thank you JSK.sublocked
- I value JSK's comments. He's right. That's a solid process. Its very difficult to be huge in music.BenWeeks
- randommail0
It's just a quick way for these brands to get some publicity. Write a check and get in the news.
Of course it doesn't work. But hey, it's why these brands (Polaroid especially) are so desperate.
- randommail0
I'm totally going to get an Intel chip put into my Macbook Pro!
- Intel's strategic vision is totally in alignment with my business needs.d_rek
- JSK0
not so much a marketing genius, as much as a sell-out. Original BEP was actually decent music.
– randommailI don't know about being a sell out. Their goal wasn't to make good music. They just happen to make good music. They wanted to make money. They didn't really have core notion of idealism in their inspiration or creation.
- randommail0
He said that old BEP was more of a test ground for them to understand and hone in their talents before they went mass.
– JSKA test ground to hone their talents? For 10 years? And what for - to end up producing dance tracks for a girl's nights out? Isn't this exactly what selling out is?
- JSK0
If you want to call it that, than yes.
But who hasn't sold out, so to speak? I mean what kind of work and client do any one of us work for?
- BEP's first 2 albums were fine. Made good money and got critical acclaim. But it wasn't enuf money fast enuf.randommail
- So they decided to go Pop, and asked the lead singer of the Pussycat Dolls to join. She couldn't, so they got this other bimbo. The rest is dance track history.randommail
- bimbo to join. The rest is pop dance track history.randommail
- dorf0
I hope this guy creatively innovates quantum computing, non-lithographic semiconductor processes, 18-nm scale fabrication and optic interconnects. I think I might be asking too much though.
- dibec0
meh.
- Dodecahedron0
I looked for The Onion logo...I looked...
- akrokdesign0
who will AMD catch now? lol.
- SteveJobs0
i don't think it's the big deal you all are making of it. the guy seems to have a thing for technology. i'm sure intel didn't make this decision on a whim:
"And will.i.am isn’t entirely new to tech: In addition to being a producer, he introduced a new robotics game at the FIRST Robotics Competition this year."
- he just an endorsement he has no real ideas or ability. Is he stupid? no. Does he actually do anything at robotics companies and intel? noDodecahedron
- ....and for intel. no.Dodecahedron
- VikingKingEleven0
this is just a marketing ploy no?
- Dodecahedron0
"...the artist’s influence is also intended to infuse entertainment into the brand and its forthcoming products. " marketing speak
- he's going to infuse "entertainment" into the "brand" by being an "entertainer"Dodecahedron
- "infuse"Dodecahedron
- yeah, strange since Intel is mainly a B2B business.randommail
- The intel brand is on all the computers its in, so many computers are now entertainment systems for younger audiences. it worksDodecahedron
- younger audiences. it works.Dodecahedron