Intels director of creative innovation
Out of context: Reply #26
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- JSK0
This is my take on it:
Intel or any other big companies have relied on agencies to come up with marketing ideas but they do not have internal visionary to come up with some crazy / wacky ideas. Apart from co branding and cultural association, it is a good move.
will.i.am is a great marketer. When Black eyed peas used to make good music (before the girl), they couldn't break themselves in to the mass market. They decided to use their talent to make pop crap to make more money. Got the girl, co-referenced J Timberlake to break away from their old shell.
Worked with will.i.am on some campaigns / promos for XBox and this guy was a genius at marketing for the masses. He said that old BEP was more of a test ground for them to understand and hone in their talents before they went mass. If he wasn't a musican, he would have made a great creative director.
- not so much a marketing genius, as much as a sell-out. Original BEP was actually decent music.randommail
- sellout? musicians are meant to make moneyernexbcn
- exactly - thank you JSK.sublocked
- I value JSK's comments. He's right. That's a solid process. Its very difficult to be huge in music.BenWeeks