Soliciting rebranding
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- ETM
I am working on a project for an organization seeking a rebrand. It's larger scope that I do and I will just be managing it, so I will be coordinating with another designer/firm.
My question is to those of you that do a lot of larger branding projects... what info do you like to see presented to you about the organization and it's vision to help you in the work?
So ideally, what would be in a dream info and request package that would make things easiest and most interesting to you?
- vaxorcist0
I once worked on a rebranding project.....
we had a focus group and learned a LOT....
We determined that the company's relationship to its customers had to really improve, especially the attitude of the customer service people,and that if that didn't improve, all the design changes in the world would not help, they'd look fake..
imagine you are a disgruntled Comcast customer, watching them changing their look/logo/branding.....
What's the real reason for the rebranding? Is it a merger? a new direction? Avoiding some old baggage? the first 2 may work....
- ETM0
Its a member based organization, so we have good info already on membership opinions. Its a full rebrand, excluding the logo. The reason is to replace tired and somewhat inaccurate imagery permeating all visual elements. Maybe a grand refresh is a better term.
The membership has expressed concerns that the group is lagging behind the times, so the new look will further emphasize the new, more concrete efforts online and in programs and initiatives to provide more forward looking solutions.
Sorry I have to be a little vague.