Soliciting rebranding
Soliciting rebranding
Out of context: Reply #1
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- vaxorcist0
I once worked on a rebranding project.....
we had a focus group and learned a LOT....
We determined that the company's relationship to its customers had to really improve, especially the attitude of the customer service people,and that if that didn't improve, all the design changes in the world would not help, they'd look fake..
imagine you are a disgruntled Comcast customer, watching them changing their look/logo/branding.....
What's the real reason for the rebranding? Is it a merger? a new direction? Avoiding some old baggage? the first 2 may work....