another bad logo redesign
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- robulation0
Doesn't bother me, I like the marque, even though it's not the most friendly, it makes me think it's a really established company.
Schwarz is really really small compared to the F.A.O. though and will become pretty much illegible if it was any smaller than the one above.
- ********0
- ********0
- PIZZA0
never even heard of them in the first place. who cares
- lol - they're the NYC equivalent of Hamleys in London - renowned toy shophans_glib
- Gotta admit, I didn't even know either!robulation
- oh fair enough that would be whyPIZZA
- to be fair the original logo sucks for a toy shopPIZZA
- tasty0
- WTF his left foot is not lighting the keyboard up. Call Sherlock benfal!!
(jokes <3)Hombre_Lobo - jokes! <3
:PHombre_Lobo - hahahabigtrick
- in the movie it blinks on and off as he moves his foot. i know this scene very well********
- WTF his left foot is not lighting the keyboard up. Call Sherlock benfal!!
- monospaced0
- haha this makes me laugh for some reason. i secretly like this movie...prophet
- Pic needs more PedobearGlitterati_Duane
- dirtydesign0
i like the new one
- ETM0
Neither logo screams toy company. Both text treatments look like something that would be in the financial sector. Not sure about the jester yet...
- bigtrick0
this isn't as egregious as the gap one. i would hesitate to call it "bad," but then again logo design is not my area of expertise
- bjladams0
my first thought was "holy crap- looks like a logo for a toy shop"
now i understand that it is for a toy shop, bravo.
- Miguex0
- i don't think it repays the time and money spent on it.hans_glib
- that's subjective and debatable thoughMiguex
- if the owner likes it, and paid for it, then it's a win for all involved.bjladams
- time doesn't mean anything - take a look at the Citi logo - 30 secs. scribbled on a napkin.bulletfactory
- robulation0
It's original, and more importantly, it's not a fucking faux 3D shiny crap logo like everything else these days.
- it's quite dull and fairly unoriginal and reads badly. other than this i think it's greathans_glib
- citysurgical0
It's driving me crazy that the red bullets have so little breathing room in the new one, and that they are just a little bit bigger than the jester dingle-dangle (technical term) that they horizontally align with. Visually awkward and sloppy.
- literally driving you crazy? you dont have to look...bjladams
- LITERALLY.citysurgical
- One the other hand, what do details matter in design?citysurgical
- cannonball19780
now i know they like clown jesters. I was confused before
- randommail0
I like the clown jester mark. It's well done.
But wasn't FAO known for that teddy bear holding letterblocks? That would have been better I think.
- teddy bears are now symbolizing something else http://1.bp.blogspot…Miguex
- SteveJobs0
i like it. mozzletoff and lorem ippzle!
- ********0
Does no one else see the sexual and perverted innuendos in the new logo?
- gramme0
The harlequin is interesting, although the face, as Armin pointed out, is soulless (and a bit ghostly, I might add).
The logotype, on the other hand, is a downgrade. Details like the ™ and raised dots will disappear at business card size, as will "Schwarz • Est. 1862."
The letters FAO appear to have been stretched too far horizontally. Subtle widening is fine, but this is ungainly. And the high-waisted crossbars in F and A look unbalanced.
The old logo needed an update, but I don't think what they ended up with is the right direction. One nice thing about the former logo is that it had a bit of a German vibe, which in relation to toys makes me think of quality craftsmanship. I think they've pretty much lost that vibe now.
- ********0
do your thing FAO, no one here has succeeded more than ye