New Gap Logo Fail
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- ukit0
- ukit0
So is this cynical viral marketing, or just the biggest failed redesign of all time? Cast your vote in the poll below.
- Tofslie0
The URL above, contest, wording, rules, seems way to convenient.
usually not a big conspiracy type but when I read through the iso50 URL, my spidy sense was tingling.
- catrocketship0
The new logo got picked up by YourLogoMakesMeBarf.com:
http://yourlogomakesmebarf.com/2…- OH! And they're giving away a $50 iTunes gift card for the funniest comment on the logo.catrocketship
- ukit0
Theme music for SWEAT campaign
- Dodecahedron0
I think it was a huge failure that someone got sacked for so they made up an excuse "OH haha that new logo was just a joke...a start of new "viral marketing" campaign, "crowdsourcing" yeah...we'll keep you updated"
- mexist0
- where are you going with this?monospaced
- the future!
http://www.qbn.com/t…neowe
- plash0
I think this is genius!
all the anger and chatter about GAP. when admittedly very little of you are customers. plus they now have you talking about it for the week and will probably continue until next.not to mention the articles in major syndicates and buzz outside the qbn bubble. in the purest form of the word viral..
- Projectile0
"Make it new and trendy. But keep the square because the square is what people associate with us as to being. And make the square blue because blue is what people associate us with. But other than that completely change the look of it so that people don't associate it with the old logo.
...here's something my son made last night. He's very hip. "
- yeah, even with this directive, you;d get something better from any design school in the country...NONEIS
- akrok0
god damn >> http://crowdconf.com/index.html
- BaskerviIle0
Honestly I never liked the old logo.
That condensed serif is just awful, the gap logo alwasy looks so 80s to me. yes it's recognisable but only because they are such a huge global brand that is visible on so many highstreets.
Being familiar and recognisable through ubiquity doesn't make it a good logo.To me as a clothing brand the gap has lost their way, they were always about basics but there are so many others that do it better, they're just an overpriced bland, middle of the road option. their logo reflected that.
If they're rebranding I seriously hope they have a new business strategy, because lets face it their product is no longer relevant, especially given the massive range of affordable denim out there.
To me they were in desperate need of a rebrand, I don't think the new logo is the answer unless is is part of a bigger system including a much needed new photographic style etc.
American apparel has a helvetica logo but it in no way defines the brand, AA is much more about the photographic style and culture and use of other typefaces (ITC grouch etc).
As always with new prominent logos, I'll reserve judgement until I see it in context of the new brand, however on past efforts in graphic design by gap I don't hold much hope. can't say I'm that bothered either way, can't remember the last time I went into a gap
- completey agreeset
- if you look at the new ads then they basically steal AA style only not porny and with studio photographyPIZZA
- totally disagree on the condensed serif looking awful.iCanHasQBN
- CALLES0
dhttp://craplogo.me/logos/dbloc...
- NONEIS0
Actually, "Being familiar and recognizable through ubiquity doesn't make it a good logo." doesn't make it a BAD logo, it makes it one that's not the source of GAP's financial problems ;D
- e-pill0
300SFA!!!!!!!!!!!!