Make banners SEO friendly...
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- ksv123
without loosing design.
I am struggling right now with the IT and Marketing depts. telling me we need to make all text in banners dynamic for SEO reasons.
There has to be another way? Help.
- thecreativefire0
i think the other way here to to get new clients.
- thecreativefire0
seriously though.
just make all the text in the banner either render as html (will ruin new fonts though) or use dynamic text boxes and pull the text from an xml file. that'll keep them quiet and it will have no effect on your design. You can put your clickthrough links in the xml also.- you're using flash?whatsup
- er? yer. what else are you going to use unless it's an animated gif.thecreativefire
- whatsup0
design an ad that does not use text.
- DeSiard0
banners -- as in banner ads?
- bulletfactory0
It's early, and I'm not totally clear-headed, but what's the benefit of SEO for a banner? The ads are placed on sites you've specifically identified, or on site sections you've chosen by keywords.
No one is searching for a banner ad.- ^ damn - didn't refresh - my thoughts exactlybulletfactory
- Christa0
It's not enough text to make any real impact. The SEO comes from the landing page----you're not going to get a hit from a tiny banner----and besides, you don't want to draw traffic to the publisher site----you want the client's landing page to get the traffic via SEO or the banner or other. They need to put on their logic hats.
- zr0
seeing as the banners will probably be inserted into pages in an iframe, is there any point?
- whatsup0
Design two ads on top of each other. Top holds the big design, Bottom, contains the SEO ad that no one sees.
- or (depending on their embed code) noscript content/ alternative content could be text only. then it's in the page.bulletfactory
- ksv1230
PIZZA, the argument they have is that bots will crawl the text that is high on the page, so if we have main banners, category banners and subcat banners they want dynamic text in them.
- ksv1230
Let me clarify, these banners are on our own sites.
Main
Category
subcategory
right col
left col- if that's the case, i wouldn't worry about the banner, and just have the SEO friendly content as alt. contentbulletfactory
- lol wtf... shouldn't your page have enough SEO already without relying on the ad banners?d_rek
- Ah, just noticed he never specified 'Ad banner'orrinward
- He might just be talking about images on the site.orrinward
- rson0
Just but the copy content in an alt tag.
- whatsup0
Internal marketing....
- d_rek0
Oh... you're not talking about BANNERS you're talking about MENUS... right? I mean... An ad banner is something completely different.
In that case then uh.. yeah, make sense to have text in a menu be html.
- SlashPeckham0
exactly where did they get this piece of advice from?... is there an article or current trend in thinking that banners ads should be seo friendly...its really a case of SEO vs Banners when it comes to buying and selling online advertising space..
Banners should have a clear CTA and load within 2 seconds in order to be really effectivethere isnt anything on SEO banners here: (because it doesnt exist)
http://www.iabuk.net/
- trooperbill0
this years mayday update has seen on-page optimisation being devalued further so i wouldnt worry about it. for general seo just make sure your title and any inbound links relate to (are used in) the content of the page.
- trooperbill0
... or u could use cufon as a practical solution to the original question :)
- Gordy220
What ever you're talking about, banners or menus, just code it up in html and use background images and a negative text indent.
Could work.