Logo critique
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- 62 Responses
- quack0
the logo and text should be the same size on the card, envelope, letterhead
- fresnobob0
work on the proportions of your layouts. i.e where the logo is placed on the business card. Youre trying to keep the space around the logo even, but it makes you cram all the type into the bottom little section and it looks really ugly. You also have your logo center justified and the type left. Since you have a line running through the center of the logo implying symmetry/centering, why not compose the type as such also? Look up classical page proportions for more inspiration.
Oh, and the way you are lining up to your rules is inconsistent. the sign has space on both sides, as does the business card, but the letterhead has the type aligning to the ends.
and i like the light on dark color scheme better
- thanks for the good feedback, looking up classical page proportions now! :)instil_design
- johndiggity0
oh man, so many tick-mark-type vertical elements in that name. this all could have been pulled off in a nice typographic mark utilizing the verticals to allude to those ruler marks...
- dbloc0
what is the symbol?
- see page 1
;)monospaced - I just see an O logodbloc
- not that interested.dbloc
- ok, try reading page 1
;)monospaced - page 1 sucks. It's all about page 3dbloc
- lolmonospaced
- Told you.i_monk
- see page 1
- quack0
thread = uninspired > bad > worse
- = help for me = learning = improvinginstil_design
- = start overquack
- to late for that :)instil_design
- instil_design0
- I really hate to say this, but no.
Why are you insisting on a background color at all!?monospaced - the blue/blue combo might work, but I really enjoyed the single color approach you started withmonospaced
- heh no worries, ill go back to the single colour format, and go from thereinstil_design
- I really hate to say this, but no.
- Jimbo820
Just to add a positive amongst all the negativity in here (rightly or wrongly), instil_design, you've got a good attitude pal, good luck to ya.
- instil_design0
yeah monospace i see what your saying, thanks. all part of the learning experience! heh
- I wouldn't be so participatory if I didn't see potential in this.monospaced
- thanks :)instil_design
- monospaced0
I still think the word "Tailored" is too close too the mark. It feels cramped, especially with the second line of type right under it. And while the green/black combo might be original, I don't understand how looking through a window into darkness is a good thing.
So, on to the kerning. Guys, set him straight, I'm too tired for this.
- instil_design0
- Have you printed that letterhead 1:1? the logo + etc are covering a massive space. Also, have your thought...maikel
- how will they align the text to write in it?maikel
- not yet not got to that stage, just mocking up how it could look for the client,instil_design
- You should layout the letterhead using a dummy letter. Does the client write long letters? Do they need a second sheet? The brown box in the corner looks good but it's going to push the date, name and address of the letter recipient, and salutation down prety far on the page.Josev
- sheet? The brown box in the corner looks good but it's going to push the date, name and address of the letter recipient, and salutation down prety far on the page.Josev
- and salutation down on the page.Josev
- doesnotexist0
instead of placing the logo on each piece of collateral, make it work with the format it's being placed on. looks like a copy/paste job thus far ^
- +1
The logo is far too large on most of the collateral you've mocked up.Amicus
- +1
- instil_design0
@monospaced redoing it with the old type to try and convince them to go with that instead :)
- sell it, sugarcoat it, convince like you've never convinced before, sell it like it's in their favormonospaced
- quack0
TAIL? or ED?
- Amicus0
TA IL OR ED....
Find a font that helps these letters become a word.
- detritus0
I'm no expert in such matters, but it looks like you need to tweak your kerning - the spacing between the O / R / E feel off, imho.
Also, not sure what the inital/end caps offer.
You've got a couple of competing ideas in there - Classic Roman logotype, modern sans-serif subline, abstract geometric form. imho, again, at least one of them should go.
- ah, that's what bothers me - the end cap D makes me read it as 'Tailor Red'.detritus
- uan0
needs more space between symbol and text...and looks more like a restaurant to me at first view (and I didnt read the thread)
- Thanks, i agree with that looking back at it ,! will amend thatinstil_design
- monospaced0
Oh my, what have you done to the type!? I don't know if I can forgive that.
- heh the client prefered that type over the other oneinstil_design
- But, the T and D are freakishly large and all the weights are off and the type is cramped...ugh.monospaced
- The logo is waaay too big on everything, it's ridiculous. How did you sell black to a WINDOW company?!?monospaced
- the sizes of the logo will change, nothings final on there yet, ill show the commentsinstil_design
- to them about the font hopefully get a solutioninstil_design
- they like the fact it stood out form every other window company locally and made the green stand out , and the link with being green etcinstil_design
- don't let your client tell you which font to useinkpink
- instil_design0
- heh just realised all the other pictures have been removed sorry peepsinstil_design
- Could use more kerning attention.dMullins
- quack0
[boring]
- <<< san serif lolinstil_design
- it's sanS, as in, withoutquack
- yep, its sansfresnobob