Apple's magical rip off formula discovered
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- autoflavour0
no mention the margain for R&D, Distribution, packaging or any of the other things which need to be placed in that markup.
- autoflavour0
generic machater bashing. you make a product, you set a price. if people buy it, then that is called business.
if people think its too expensive, they WONT FUCKING BUY IT.
- airey0
utter shit.
it's like saying a meal's components (ie: ingredients) only add up to $7.40 so the $30 meals is way overpriced. fucking oversimplification by a moron is what this thread and the article should be titled.
- inteliboy0
some of the comments are retarded:
"Marketing? Yes, Distribution? Yes, Software development? Yes,
R&D? NO. I think you guys are reaching now.
What sizable amount of R&D can there really be? It's an overgrown ipod. "The amount of work and thought that would have to go into every facet of a product like the iPad is immense. This is a team of hundreds working on this thing for years.
It's as if these angry hacker nerds just don't understand the concept of anything outside of a crusty PC desktop made from cheap parts.
Gather all them all together to make their "ideal" tablet and it'd turn out like the fken homer-car.
- monNom0
They're selling these things virtually at production cost, if 50% of the unit is components, and a retailer's markup is 10-20% There's not a big chunk left over for packaging, warehousinng, shipping, advertising, etc.
Apple is no longer a 'computer' company, they fancy themselves as a publisher, and just like a classical publisher has to print books or cds in order to sell you the stories and music, apple's touch-screen products are more a necessary evil to get you to buy music on itunes, buy apps at the appstore, and now magazine content and ebooks.
- pango0
because they know many suckers will buy it regardless.
- dibec0
fools. most companies get about 50%. Apple gets 100%+ in addition most of their sales are in house or under their control. If you ask me, that is brillance and great marketing. When companies were tanking in the past few years, Apple was alive and thriving. That's what they do, they are a refined marketing machine that turns $10 into $100 day after day.