Apple's magical rip off formula discovered
Apple's magical rip off formula discovered
Out of context: Reply #25
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- monNom0
They're selling these things virtually at production cost, if 50% of the unit is components, and a retailer's markup is 10-20% There's not a big chunk left over for packaging, warehousinng, shipping, advertising, etc.
Apple is no longer a 'computer' company, they fancy themselves as a publisher, and just like a classical publisher has to print books or cds in order to sell you the stories and music, apple's touch-screen products are more a necessary evil to get you to buy music on itunes, buy apps at the appstore, and now magazine content and ebooks.