Car of The Day
Car of The Day
- Started
- Last post
- 2,397 Responses
- utopian2
2028 Ferrari Luce EV
$640,000 and Ugly as Fuck
- Who thought that would be a good idea?OBBTKN
- Designed by ex-Apple Jony Ive and Marc Newsom (and their studio LoveFrom)NBQ00
- is the target market ultra wealthy people who believe they are ironically buying a car which angers poor people.kingsteven
- I think the design is fine, like NBQ00 said below, it doesn't fit "Ferrari" IMO. Everyone and their uncle are redesigning it / the hate is strong...ideaist
- ...announced YESTERDAY!
Lolz @ the pace and immediacy of said hate.ideaist - I quite like it as a car. As a Ferrari I think it's terrible, at least externally. Especially at that price. If it was a 'budget' model? Yeah, sure, why not.Nairn
- Anyone dropping a half mill on a Ferrari isn't going to want this. It's just so odd.Nairn
- I like it.Continuity
- it probably looks really dope in blackneverscared
- Does it come in black and will it call me “Michael”?PonyBoy
- It's got the horsey and it's expensive, looks like a Ferrari to me.palimpsest
- From what i read this morning, it looks like the performance is 'about as good' as a higher end BYD or the Tesla S,w hcih costs a fraction of this thing's.Nairn
- To be clear - the inside and the general UI looks great, and evolutionary. Somewhat beyond mere cars even, I'd suggest.Nairn
- maybe its a typo and its 640,000 Lireneverscared
- NOTWHEELSAQUTE
- Look like a Magic Mouseutopian
- Do you have to flip it over on its back to charge it?fooler
- its does not high level multipla status thats for sureneverscared
- reachneverscared
- I wonder how OpenAI feels about paying $6.5 billion for Ive's company after the mostly negative to his work?yuekit
- *negative reactionyuekit
- KiamonNom
- Ferrari is the one car institution that could afford to take its legacy of stylish ICE cars to its grave, avoiding electric altogether, why did they bother?prophetone
- It's not because of environment or affordability, it's not to improve on its established image, I mean it's a great design exercise I suppose?prophetone
- You could buy 3-4 certified pre-owned ICE cars for this price pointprophetone
- If this was sub-100K I think everyone's tune would shiftprophetone
- All things considered, though, even the negative reactions to this are pretty muted compared to the Jaguar re-brand.Continuity
- NBQ001
The new Ferrari has Marc Newsom's 1999 Ford concept written all over its design.
https://marc-newson.com/ford-021…
The Ford concept looks really cool but I don't think the design language fits Ferrari.
- I thought the Luce was going to be in the £150k (thinking like Porsche Cayenne Electric) range. £450k is wild.kingsteven
- Lovely.ideaist
- neverscared1
- stock follows formneverscared
- shocked themselves lolAQUTE
- ideaist3
I still think the Ri ian R3 (still a concept?!) hits on the above asthetic / appeal.
Feels like the new (electric) hatchback.
- NBQ002
- Her to Jony: "when I saw this car, it was a bit of a shock." lolNBQ00
- Oh, this covert infomercial's really good here. Nice. I really like the front of it.
It's a nice-looking car.
It's a rich wife's car.Nairn - i looked at the front too a few minutes ago .. it does look good, the side is also not too badneverscared
- the babyblue looks bad..neverscared
- I'm convince that Jony is a horrific designer.utopian
- NBQ000
Former chairman of Ferrari Luca Cordero di Montezemolo
This was his reaction to the Ferrari “Luce”:
“I can’t say what I think otherwise I’ll damage the brand. They’re risking destroying a myth.”
And when a journalist asked:
“What are they going to do about China ?”
Montezemolo replied:
“At least this time they won’t copy it.”
Ouch
- dmay10
Two more for OBBTKN...
- You have to have courage to stand up to your critics.
Enzo Ferrarineverscared - https://www.instagra…prophetone
- You have to have courage to stand up to your critics.
- Gabriel9
- For some reason, this shot makes me feel like it's missing a headline and long copy by David Ogilvy.Continuity
- AgreeGabriel
- What is it? Ferrari?mort_
- I think it's a Toyota off the top of my head. Let me check and report back._niko
- ok either I was right or I'd look like a total idiot. but yeah Toyota 2000 GT https://tinyurl.com/…_niko
- but only because I saw they were re-launching this as the GR GT and there was a video posted on here about that shop in Bali that hand-makes replicas of this_niko
- otherwise, I wouldn't have guessed Toyota in a million years :)_niko
- Yeah! It’s purdy.mort_
