Best identity for a design studio?
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- gunpowderplot
What is your favorite identity for any given design studio?
- itstimefortea0
i quite like the look of these guys
- bored2death0
All of them.
- gramme0
Design Army's look is pretty neat. They've done nice things with the ubiquitous five-pointed star. I'm even willing to forgive their widespread use of Akzidenz.
- Akzidenz doesn't need forgivenessmonospaced
- +1ksv123
- From me it does. Unless it's Akzidenz Next.gramme
- I hate the original. Erratically weighted letters. Makes spotty paragraphs.gramme
- itstimefortea0
i also like
http://hellomuller.com/
- quantelpaintbox0
http://www.dojosf.com/
how NOT to do it, just read that description in "the way" where they describe working with them as "just crazy good sex"what a bunch of cunts
- gunpowderplot0
I quite like http://www.wearitwithpride.com
- neue75_bold0
interesting, currently working/struggling a bit on a logo for a design studio, keen to see what people like...
Personally I like design studios to not have much in the sense of a traditional identity, like —
http://www.spin.co.uk/
http://www.madethought.com/
http://www.marquecreative.com/ [have just noticed their wordmark and website are new btw, not feeling the new look]
http://www.nbstudio.co.uk/
http://www.designproject.co.uk/
http://www.bibliothequedesign.co…etc
- WhiteFace0
Always liked these guys...
- http://www.the-mill.…WhiteFace
- Yeah this one's greatshapeaspect
- looks like MIT'S logoJosev
- classicOSFA
- yeah good id & good shitjimzyk
- AVAVA0
It's subjective of course, but I prefer indentities that aren't lazy or dull, i.e. helvetica with a silly shape etc. or follow a fad i.e.shields/flourishes etc.
I find the best ones stand out from the rest, have beauty, simplicity and are appropriate for their purpose.
It's weird that there aren't actually that many designer/studio logos that achieve these things.
- neue75_bold0
I dunno, it just seems a bit naff, can't totally quantify that statement though... other than the traditional idea of a logo seems completely archaic to me and would have imagined that we've progressed a bit beyond the whole notion... and who else would lead that trend other than a design/communications studio...
- Tradition notion of a logo archaic?
Surely a logo's objective hasn't changed over time? How can one progress the function of an identity? Design studios do lead the trend - but on their client's identities, rather than their own it seems. PS. did not want to offend - I truly love Helvetica!
AVAVA - How can one progress the function of an identity?AVAVA
- Design studios do lead the trend - but on their client's identities, rather than their own it seems. PS. did not want to offend - I truly love Helvetica!AVAVA
- PS. did not want to offend - I truly love Helvetica!AVAVA
- Tradition notion of a logo archaic?
- neue75_bold0
no offense mate! I'm just saying, the sole purpose of a logo is to communicate who the sender of the information is, nothing more... it can be much more, but it doesn't need to be... clients and still a majority of people believe it need be loaded with communicative artifacts, nuances and be able to tell a complete story on it's own, when the simple truth of the matter is, 95% of the time, a logo never sits on it's own, there is always context....
- AVAVA0
Yes, agree, the sole purpose is as you state it.
Perhaps I didn't make my thought clear -I was not referring to the execution when I mentioned 'purpose'.
An overloaded thought/visual doesn't often work that well (that was the 'simplicity' bit).
Nor did I say that a logo needs to tell a whole story. To the contrary - look at the vw logo or penguin logo, neither attempt to tell the full story - but it would have purpose and would have come from a thought.Context is tremendously important, as you say.The combination of logo and it's surrounding can differentiate of course. But I would not rely on context when looking at a logo. Achieving a novel or unconventional logo is indeed difficult, I admit - but in an overcrowded space it so important right?
- monkeyshine0
Well said, AVAVA. I'm trying to splain this to a client right now who thinks his logo should hit people over the head with his story and have iconography all over the place that shows it.
To neue75's point, maybe the next level of the logo is a robot logo. A talking logo that acts as customer service representative and answers questions about the company.
- I remember about 10 years back Sony started using a continually changing logo onlineRanger
- Ranger0
The context relating to a logo is where branding comes into it. If we keep it to identity then I think i'd agree neue. I'd think that regular companies do want to stamp a mark all over their communications to show their identity and give their marketing/whatever a more considered consistent look. I'd argue though that design studios that specialise in creating varied identities as a service can move beyond branding themselves with strict identities. It can be unnecessary if they do not need to promote themselves, if they are in the position where clients are coming to them then it could be limiting to have a strong identity yourself.
- forcetwelve0
it seems that marque have been bought or something too mike — see part of starworks group on the left?
