Best identity for a design studio?
Best identity for a design studio?
Out of context: Reply #17
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- Ranger0
The context relating to a logo is where branding comes into it. If we keep it to identity then I think i'd agree neue. I'd think that regular companies do want to stamp a mark all over their communications to show their identity and give their marketing/whatever a more considered consistent look. I'd argue though that design studios that specialise in creating varied identities as a service can move beyond branding themselves with strict identities. It can be unnecessary if they do not need to promote themselves, if they are in the position where clients are coming to them then it could be limiting to have a strong identity yourself.