$25,000 Logo Contest
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- ETM0
I usually build 2 or 3 houses for a client then let them choose the one they like best. They always choose the ugliest house I built more for a joke. I have so many extra houses now, maybe I'll just slightly modify and submit.
- dbloc0
New Contest......Build me a new house. I am looking for a particular style of house. So if what you build is what I'm looking for, You win.
Note: I also get to keep all of the other houses that are built in this contest.
- fiver0
so, anyone doing this?
- Meeklo0
everything you said, can be applied to the NEA logo contest..
Except when you said that AIGA does not profit from this, since in order to participate you need to be a member, (and memberships run per year on average for $235 for professionals, $90 for students, and I think they can run up to $300)And please understand, I'm not against AIGA making these "banner contests" "poster contests" or any other form of "spec work" (in my view at least, they are giving designers the incentive of recognition, and that is just as valuable as a money price), what I don't agree is that they promote themselves on being so against these sort of things...
Is like someone from Peta saying that they wore a fur coat, because they were cold, not because it was fashionable...
- lvl_130
lucky, did you confuse the NEA with the AIGA? because your post seems to be confusing the 2 parties.
- luckyorphan0
akrokdesign is right.
AIGA and designers both benefit from their event. AIGA is benefiting by organizing an event for designers. They would not have this event without the designers, and they benefit by not just getting their name out there, but also having it associated with a potentially 'feel good' event.
The designers benefit through the exposure, and having their name be "legitimized" by the AIGA event. $20 for a banner in Washington DC with your work on it isn't bad (though I wonder how clearly the artist's name will appear), assuming you get picked. And if you don't it's a good exercise to put yourself through anyway – no client to please, but a deadline and job parameters to fulfill. Many designers could benefit simply from the exercise of completing the task, and wouldn't necessarily have the time or focus to just do that on their own.
Furthermore, consider that after the promo is done, the artwork will be re-purposed on tote bags that will be sold, and all proceeds will go to non-profits with environmental purposes. This could lead to the selected designers getting even more exposure as well.
AIGA does not profit at all from this measure, nor does it benefit any more than the designers who are chosen. In the end, both AIGA and the designer walks away having achieved exposure, at best, and no exposure at worst. That is not the same as spec work for a logo.
The only thing I find odd about the AIGA event is that they seem to be creating an awful lot of waste to make a point about the environment. But I guess that's for another thread.
- ...though Meeklo ain't completely wrong, either.luckyorphan
- this looks just like the requirements for the NEA..Meeklo
- i like the first part of this comment. :-)akrokdesign
- Meeklo0
And by the way, I have no beef with AIGA, I have participated on some of my favorite projects with them, and I go to their events when I find them interesting, but the fact that they present themselves against spec work, (by their own definition that is) and then do the opposite, makes me want to question their integrity.
- Meeklo0
^
what about this:Speculative work—work done without compensation in the hope of being RECOGNIZED, for the American Institute of Graphic Arts speculation. But in order to participate you need to pay membership fees (an average $235 a year).
how is that not spec work again?
- no, cause you pay. they don't pay you. in anyway.akrokdesign
- more like Volunteer work or pro bono. something in between.akrokdesign
- but yes, pay to do FREE work. isn't the brightest.akrokdesign
- but people that do participate, hope to get recognition, that, specially in this industry, can as valuable as moneyMeeklo
- to me, their definition of spec work, is politically well written in order to accommodate their own agenda. that's just me thoughMeeklo
- now, back to fixing my car. i need double turbos on it. lol.akrokdesign
- I can't even change a tire!Meeklo
- haha.akrokdesign
- whatsup0
AIGA position on spec work
Speculative work—work done without compensation in the hope of being compensated, for the client’s speculation—takes a number of forms in communication design. There are five general situations in which some designers may work, by choice, without compensation:
Speculative or “spec” work: work done for free, in hopes of getting paid for it
Competitions: work done in the hopes of winning a prize—in whatever form that might take
Volunteer work: work done as a favor or for the experience, without the expectation of being paid
Internships: a form of volunteer work that involves educational gain
Pro bono work: volunteer work done “for the public good”Spec work presents risks to both the client and the designer
Clients and designers knowingly engaged in spec work share an equal responsibility to understand the potential risks and rewards:Clients risk compromised quality as little time, energy and thought can go into speculative work, which precludes the most important element of most design projects—the research, thoughtful consideration of alternatives, and development and testing of prototype designs.
Designers risk being taken advantage of as some clients may see this as a way to get free work; it also diminishes the true economic value of the contribution designers make toward client’s objectives.
There are legal risks for both parties should aspects of intellectual property, trademark and trade-dress infringements become a factor.- so their stuff isn't spec work, as you can't get pay in any form for the work.akrokdesign
- (aiga)akrokdesign
- you get paid with recognition, and promotion, they will take the money from you gladlyMeeklo
- akrokdesign0
you know they will be picking a really good one as they have sort great taste and know so much about branding. woo hoo.
- i bet the boss brings it home to show the "artistic" wife. lol.akrokdesign
- doesnotexist0
I'm going to run a contest for mechanics to fix my car. If I had a car, I mean, that's what I'd do.
- if you fix it and i like it. you could WIN stuff. lol.akrokdesign
- kld0
art works... for free
- SigDesign0
Although I'm against crowd-sourcing design in general, I might make an exception for this one.
There are so many designers out there who might not normally get the opportunity to create a logo for the NEA, possibly for their entire career. I agree with fiver about comparing this to Maya Lin... it's a good opportunity for someone unknown and unconnected to get their work out there.
- I second this, plus is 25Gs, its not like its 500 bucks you know? I don't think this aims to devalue designers, but to offer a challengeMeeklo
- a challenge and motivationMeeklo
- yeah... it's quite a substantial amountSigDesign
- the issue isn't the amt. of the reward for the winner - it's the lack of compensation for the 999 losersbigtrickagain
- with that mentality, you should not watch the olympic games..
(not that you were going to... :)Meeklo
- Meeklo0
http://www.aigadc.org/events/200…
Ironically, AIGA does not pay designers for most of the design work used by the organization, this is ridiculous!
http://www.aigadc.org/events/200…In fact, not only they don't pay designers, but designers are required to be members in order to submit, which means that you have to PAY AIGA to participate..
Why would they pretend to be upset when someone else does it, is beyond me.
- <dbloc
- Hypocrites, the AIGA
must be run by those
Republicans...utopian - this to me its more outrageous than any design contest out there...Meeklo
- amen Meekloidentity
- I don't see a disconnect, really. I think AIGA is being consistent. Opportunistic, but consistent.luckyorphan
- Lifeinvector0
Confused again. How is it open to "students, designers, artists, companies, private citizens, and pretty much anyone who agrees that 'art works'" when you are required to enroll in the Central Contractor Registration (which requires something called a DUN, which is basically a number to identify your business) ... ?
- whatsup0
I wonder what the NEA's reaction to the AIGA letter will be. I think there needs to be some sort of applause here at the expense that I could have been a winner of the $25,000 to sell out our design practice.
There are many companies to my experience who treat their designers like people who flip burgers. When designers seek to be higher up on the food chain with business. It's from a designer's mergence with businesses that a company can prosper and continuously create ideas for the future.
The "designer as nobody" speculative is slowly diminishing and designers are getting the respect and understanding that they deserve. This contest represents NEA's position on their lack of knowledge on how to work with design. And teaches other companies to deal with design the same way.
- bigtrickagain0
@Lifeinvector: here:
- Thank you. 3-page narrative, really?? I hope they like big type.Lifeinvector
- Lifeinvector0
I'm a little confused. Where else does it say, besides in JohnDiggity's post (above), that a 3-page narrative be submitted alongside the logo? I've been hopping around different site that talk about the contest, and no one else has mentioned it. Anyone?