$25,000 Logo Contest
Out of context: Reply #22
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- luckyorphan0
akrokdesign is right.
AIGA and designers both benefit from their event. AIGA is benefiting by organizing an event for designers. They would not have this event without the designers, and they benefit by not just getting their name out there, but also having it associated with a potentially 'feel good' event.
The designers benefit through the exposure, and having their name be "legitimized" by the AIGA event. $20 for a banner in Washington DC with your work on it isn't bad (though I wonder how clearly the artist's name will appear), assuming you get picked. And if you don't it's a good exercise to put yourself through anyway – no client to please, but a deadline and job parameters to fulfill. Many designers could benefit simply from the exercise of completing the task, and wouldn't necessarily have the time or focus to just do that on their own.
Furthermore, consider that after the promo is done, the artwork will be re-purposed on tote bags that will be sold, and all proceeds will go to non-profits with environmental purposes. This could lead to the selected designers getting even more exposure as well.
AIGA does not profit at all from this measure, nor does it benefit any more than the designers who are chosen. In the end, both AIGA and the designer walks away having achieved exposure, at best, and no exposure at worst. That is not the same as spec work for a logo.
The only thing I find odd about the AIGA event is that they seem to be creating an awful lot of waste to make a point about the environment. But I guess that's for another thread.
- ...though Meeklo ain't completely wrong, either.luckyorphan
- this looks just like the requirements for the NEA..Meeklo
- i like the first part of this comment. :-)akrokdesign