$25,000 Logo Contest
- Started
- Last post
- 27 Responses
- Meeklo0
And by the way, I have no beef with AIGA, I have participated on some of my favorite projects with them, and I go to their events when I find them interesting, but the fact that they present themselves against spec work, (by their own definition that is) and then do the opposite, makes me want to question their integrity.
- luckyorphan0
akrokdesign is right.
AIGA and designers both benefit from their event. AIGA is benefiting by organizing an event for designers. They would not have this event without the designers, and they benefit by not just getting their name out there, but also having it associated with a potentially 'feel good' event.
The designers benefit through the exposure, and having their name be "legitimized" by the AIGA event. $20 for a banner in Washington DC with your work on it isn't bad (though I wonder how clearly the artist's name will appear), assuming you get picked. And if you don't it's a good exercise to put yourself through anyway – no client to please, but a deadline and job parameters to fulfill. Many designers could benefit simply from the exercise of completing the task, and wouldn't necessarily have the time or focus to just do that on their own.
Furthermore, consider that after the promo is done, the artwork will be re-purposed on tote bags that will be sold, and all proceeds will go to non-profits with environmental purposes. This could lead to the selected designers getting even more exposure as well.
AIGA does not profit at all from this measure, nor does it benefit any more than the designers who are chosen. In the end, both AIGA and the designer walks away having achieved exposure, at best, and no exposure at worst. That is not the same as spec work for a logo.
The only thing I find odd about the AIGA event is that they seem to be creating an awful lot of waste to make a point about the environment. But I guess that's for another thread.
- ...though Meeklo ain't completely wrong, either.luckyorphan
- this looks just like the requirements for the NEA..Meeklo
- i like the first part of this comment. :-)akrokdesign
- lvl_130
lucky, did you confuse the NEA with the AIGA? because your post seems to be confusing the 2 parties.
- Meeklo0
everything you said, can be applied to the NEA logo contest..
Except when you said that AIGA does not profit from this, since in order to participate you need to be a member, (and memberships run per year on average for $235 for professionals, $90 for students, and I think they can run up to $300)And please understand, I'm not against AIGA making these "banner contests" "poster contests" or any other form of "spec work" (in my view at least, they are giving designers the incentive of recognition, and that is just as valuable as a money price), what I don't agree is that they promote themselves on being so against these sort of things...
Is like someone from Peta saying that they wore a fur coat, because they were cold, not because it was fashionable...
- fiver0
so, anyone doing this?
- dbloc0
New Contest......Build me a new house. I am looking for a particular style of house. So if what you build is what I'm looking for, You win.
Note: I also get to keep all of the other houses that are built in this contest.
- ETM0
I usually build 2 or 3 houses for a client then let them choose the one they like best. They always choose the ugliest house I built more for a joke. I have so many extra houses now, maybe I'll just slightly modify and submit.