long tail
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- ukit
http://www.seomoz.org/blog/illus…
Pretty cool post detailing the long tail concept of search.
I found it to be true recently when I was dealing with a domain that was on the first page for a fairly popular (million searches/month) term. At first I assumed that all the traffic was coming mainly from that search. But after digging into the stats I realized only 5% was from the popular term, 95% of it was from several thousand different random, one off searches. Interesting stuff to think about if you are planning an SEO strategy.
- utopian0
great article
- monNom0
Maybe I'm missing something, but what's the relevance of this? The article kind of dead-ends without any sort of conclusion.
- ukit0
Well if you are optimizing a site for SEO the relevance is to pay attention not just to the high traffic key phrases but many more that get a few hundred or even a few dozen searches a month. Targeting those phrases isn't easy and doesn't make sense for all kinds of sites but if you are able to do it you can get a lot of natural search traffic.
- jamble0
It's a useful tactic when doing work for clients in a competitive market as the smaller percentages definitely add up over time.
- seed0
I haven't read it yet but in ecommerce for instance those long tail keywords should be more targeted to exactly what the customer is looking for in the right stage of the buying process. They should be be more qualified, easier to rank for and cost you less in PPC in the long run.
