The new Aol logo
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- manonthestreet0
all and all it's a fairly weak rebranding for a company that really needs to reposition itself.
- scarabin0
it just looks like boring shit stock images to me, not edgy
- previous0
I like the idea
- Stugoo0
Aol needs to go buck rodgers.
blast into space and return years later to find that everyone has evolved into google bots
- stem0
“Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product"
is this is Wolf Ollins pitch to all it's clients?
Have your base "logo" to the front, then let the users splash some funky-shit "elements" behind/around it...
"to invite conversation and collaboration"
- eieio0
el Diablo Aol
- FredMcWoozy0
whats with the satan sign?
- stem0
Don't get me wrong, I love the idea, it's just that they appear to be doing this with all of their clients. Also, there doesn't seem to be any consistency in the logo "elements", just random images?
- hellojeehae0
okay...
- utopian0
Same designer as the "ADC" logo?
- manonthestreet0
so I guess what they are trying to say is Aol is everything.
The video is a lot 'stronger' than the individual images but I think it pertains to what Aol was in 1998-99 and not today. Aol is a has been like no other and they cannot gain that position back by rebranding.
- Gucci0
This shit is going to be lampooned like crazy.
I'm on record saying I don't hate it. It's scaleable, different and bold. Which sounds to be exactly the tactics that AOL need to employ to be heard these days.
Oh, and fuck the shitty CDs they used to send in the mail.
- identity0
They needed a name change as well... "AOL" is about as appetizing as "Madoff Investments"