The new Aol logo
The new Aol logo
Out of context: Reply #27
- Started
- Last post
- 54 Responses
- stem0
“Historically brand identity has been monolithic and controlling, little more than stamping a company name on a product"
is this is Wolf Ollins pitch to all it's clients?
Have your base "logo" to the front, then let the users splash some funky-shit "elements" behind/around it...
"to invite conversation and collaboration"