The new Aol logo
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- ukit0
- pillhead0
In video format the idea work quit well, and I can see the think behind the idea. I am amazed there are no fucking wank CD in the video .
- visual_infection0
I think at first reaction, I wasn't too big of a fan, but it made me think of something. We are all ok, with Google changing their logo to celebrate diffrent events and holidays throughout the year.
Doesn't it feel like this ID system is setting itself up for something like that? Election day, columbus day, a celebrity dies, just slap the new AOL logo typeface on an image representing that and now your brand is associated with it forever or associated with celebrating it. If they would have done this one year ago, AOL would have been there when MJ died, when the nation elected it's first black President.. etc.
Would that not lead to us seeing AOL as being more cultured, more up to date and with it versus the perception we have of it now?
Of course.. the above could just be the ramblings of an insane man.
- PonyBoy0
aol is dead... they died the moment the internet went 'high-speed'
- doesnotexist0
g'dm you wolff olins
- webazoot0
they died because of rubbish service and even worse customer service.
- GeorgesII0
W........T...........F
- mydo0
needs more cube, less A and a little more l.
apart from that, i like it.
- comicsans0
@visual_infection Sensible viewpoint, trouble is that anyone can do this, and many people will. Just stick your logo or name in front of an arbitrary graphic and away you go. Google's 'special' logos are recognised as variants on a well known identity. This is quite different, an absence of identity which merely consists of a text logo with a random background. Or maybe I'm just a boring old fart.
- _salisae_0
the concept is great. the execution is infantile. is wolff olins' studio outfitted with corel draw?
- manonthestreet0
they should have changed the name to LOL
- comicsans0
OK hipsters, what's with the '.' I can see how 'ol' wisely de-emphasises "online" but is there a precedent for "Aol."? or is this simply the shock of the new?
The whole thing just looks downmarket and amateurish to me. Unlike say, the London Olympics identity, which just looked bad.
- shitehawke0
I admire wolff olins and whomever is charged with presenting their identity work, cos that person is hugely talented.
- I'm thinking Peter Capaldi from "The Thick of it" (UK TV series). You'd have to intimidate your client to sign it off.comicsans
- Raniator0
I presume the fish and blob stuff is just an example... The 'Aol.' mark can just sit over any image (if I read that article correctly). And the bleed into white space is what unites them all, which I spotted pretty quickly so must work.
I guess we'll just have to see how they implement it.
- Projectile0
well at least it's better than the 2012 olympics logo. And these bit ^^ aren't all that bad I reckon. But yeah.. all in all, a bit too try-hard and, as often seems the case with WO, aiming for award-winning design as opposed to effective design.
- flashbender0
the "." really pulls it all together
- jfletcher0
I'm with _salisae_ on this... interesting/cool concept, but the execution looks like a joke... I'm still not sure it isn't. Although so did the "bing" logo...so...