The new Aol logo
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- iceberg0
aol has been wolffolinized.
- ukit0
HAHAHA...not sure what to think about this
- _salisae_0
as much as this makes me quiver – when i look across design fields (fashion, product design, architecture, interior design) i'd say that architecture and branding are two fields that can expand in ways that are outside of a socially unacceptable realm and still survive quite healthfully. for that I am happy to see something like this occur.
i guess someone has to push the old 'envelope'. i just wish they didn't get paid so much to do it – the underdog is supposed to struggle!
- ukit0
It's hard to tell at this point, but this could be a smart campaign. Sure people will hate it, but unlike the Olympics logo, it's challenging your preconceptions in a way that reinforces their message.
I also like how they sent out the press releases with deliberately shitty images that they knew would piss people off.
Then again, it's 2:40 in the morning, so I might just need some sleep.
- ukit0
- BuddhaHat0
My latest HP work laptop was supplied with aol as the default home page in IE. While still affiliated with Time Warner, the front page was just littered with galleries of celebs in awkward situations and various stages of undress.
Clearly this is a company only capable of appealing to the lowest common denominator. I think the goldfish sorta describes the mentality of the average user quite well :)
- I thought they disappeared years ago, shit. hahapillhead
- Stugoo0
i propose a PS battle for the best Aol logo.
- _salisae_0
anyone read their book? it's rather ironic that the cover is so nicely designed. why didn't they apply the ugly branding style to their product? didn't want to take the risk? i suppose, in this case, they're speaking to the designer audience and know what language they hear best–while anyone who is an AOL customer could only hear the language of pure repugnance.
- pillhead0
- wow...first one out of the gate is pretty strongmanonthestreet
- It was a given?pillhead
- you should have added a turdmanonthestreet
- its right there formed into letters!.. make em' brown pill!anayafx
- fooler20
Lol.
- dbloc0
Afghanistan On Line?
- eating_tv0
Azerbaidjan On Line
- eating_tv0
What a bold, daring statement from Aol. Going where no company has gone before, "haters gonna hate" must have been the brief.
- GeorgesII0
they should have crowd source that shit!
I've a friend of a friend who knows Gimp
- jteore0
Bye Bye AOL. Less than 3 years before someone buys them out. This is NOT an identity. Seems as if someone just said "Everyone is doing lowercase letters with periods now. Let's go with that look."
- dbloc0
I considered taking those first images and making them all say Lol. instead of Aol. But didn't feel like wasting my time.
- citizen_h0
AOL = LOL