Web Design - Fold
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- airey0
my opinion is:
sell your main message above the fold and then carry on the message below. people are ok with scrollbars, they've been around a while now.cheers, me.
- airey0
in fact the only people i've ever really had this discussion with are 'web experts' + 'usability experts' etc. clients and the general public broadly speaking don't actually think that hard about it and just scroll.
- zarkonite0
yeah I don't bring up the fold with clients unless it's to my advantage =) It mostly comes up when we talk about ad placement with clients for me.
- UKV0
hahah. fold? on who's browser? its different on every machine, and it welcomes a lowest common denominator mindset that often leads to a series of well intended compromises. Every interactive effort is different, and will likely have a unique UX req set that should inform decisions about where and how ideas are conveyed, and not the other way around.
- zarkonite0
Designbot:
an advantage of being a designer is that you are often thought of as an artsy idiot, you know the type that can't even program a microwave... so hey, maybe sometimes you just ignore the fucking wire frame cuz you're just too dumb to understand it ("ooohh, is that what that meant?") and you show them something better. When they ask you how you did it, just say you have talent.Just make sure it's better, or you'll get fired =)
- haha...I hear ya. I think good design eliminates the need for lots of other peoples jobs :)designbot
- zarkonite0
UKV. True, the UX requirements inform the design. But why would keeping the fold in mind invite a lowest common denominator mindset? Just because you know your target audience is going to be in a certain range doesn't mean you have to dilute your ideas... This kind of information should be handed to the art director/designer before they start pushing pixels around, no?
- ukit0
Test the site at the screen resolution(s) of the users you are targeting.
if it looks good, good. If it looks like shit, then rethink maybe.
I think that's all you need to know;)
- Rodimus790
I suppose it depends on your audience and content. Working on news sites, there's an overabundance of content and advertising, so the fold becomes fairly important. After witnessing my fair share of usability studies, you'd be surprised how seldom average people actually scroll.
- Rodimus790
In some cases, you can use the fold to your advantage, if a client wants to clutter a page with advertising/fluff/etc.. If a user's sought content would lie below the fold if a client's crap pushed it there, it's pretty easy to convince them to stress what should go where, and hopefully, to simplify things.
- erikjonsson0
i think i have anti-talent in ux
- UKV0
@designbot: Before I crowned myself benevolent dictator of creativity, I went out of my way to collaborate with the IA types, and get them to be less prescriptive. Most are when quite drunk. I did the best when I simply asked them to assign content priority, and not think about how it fits together. It worked some of the time. In other times, I'd have to stay late and do another execution that I thought was stronger.
Those are poor workarounds however until you earn a coveted spot that in shop or brand that values the power of design.
- UKV0
- Milan0
hahaha, whenever someone mentions the fold on websites, i seriously wanna slap them around
- hallelujah0
I put everything below the fold so the screen looks good and clean
- Jugarelly0
"There is no bloody fold"
-Jevad
- airey0
"i am the fold"
- me