Web Design - Fold
Web Design - Fold
Out of context: Reply #20
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@designbot: Before I crowned myself benevolent dictator of creativity, I went out of my way to collaborate with the IA types, and get them to be less prescriptive. Most are when quite drunk. I did the best when I simply asked them to assign content priority, and not think about how it fits together. It worked some of the time. In other times, I'd have to stay late and do another execution that I thought was stronger.
Those are poor workarounds however until you earn a coveted spot that in shop or brand that values the power of design.