Logo/type crit
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- 19 Responses
- akrokdesign0
what is it for? who's the target audience? age group?
- _me_0
I take it that the logo is AW:
I find the logo is way to heavy/big for all those fonts at that point size... and also looks like a Llama.
I like it set in Univers the best tho.
- itstimefortea0
No. 3 - I think that type suits the mark the most.
- Andy_ssw0
Perhaps try the text heavier but smaller. 4. GP is my pick of the faces.
Maybe try a custom face that works more with the geometry of the AW?
- pylon0
From a production standpoint it's going to be difficult to reproduce in all media and sizes.
Will you be able to read or recognise this as a coach flies by at 70mph?
- I'm really getting sick of this argument. Printing is good enough these days to reproduce this at any size.monospaced
- I disagree. I suppose it depends on the scale of your client and roll-out.pylon
- I mean, who CARES if it's hard to read on a vehicle moving past at 70mph?monospaced
- +1.MrT
- Also depends on stock selection. Pylon's point is still a valid one.Gucci
- mono, I think the point of a logo / brand is that it be recognisable and legible in many formats...pylon
- ...in the case of a transportation company, one of the hurdles is to maintain that whilst the vehicle is moving...pylon
- ...ever notice how most transportation companies (trains, busses, freight) have stripes? Bold logos?pylon
- Also consider small-application uses such as sponsorship, a small newsprint ad, or a return address stamp.pylon
- Perhaps none of the aforementioned is of concern.pylon
- thecreativefire0
the placement looks awkward have you tried moving the type to the left a little it might help the two parts lock together
- alnove0
cheers
- baseline_shift0
i like #3. Keep em the same weight though.
and yeah, the lock up needs refinement. they arent cohesive.
- jaylarson0
4. the other x-heights look a bit off on the lower case 'a'
- vitamins0
2 or 3
- ismith0
#3, but what baseline_shift said about the weight.
- 7point340
not sure about the tips. they look... filthy
- jnnbugg0
why not try the name under the icon? It seems off to me for it to be on the side. #3 type
- doesnotexist0
they're essentially all the same...