Logo/type crit

Out of context: Reply #9

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    From a production standpoint it's going to be difficult to reproduce in all media and sizes.

    Will you be able to read or recognise this as a coach flies by at 70mph?

    • I'm really getting sick of this argument. Printing is good enough these days to reproduce this at any size.monospaced
    • I disagree. I suppose it depends on the scale of your client and roll-out.
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    • I mean, who CARES if it's hard to read on a vehicle moving past at 70mph?monospaced
    • +1.MrT
    • Also depends on stock selection. Pylon's point is still a valid one.Gucci
    • mono, I think the point of a logo / brand is that it be recognisable and legible in many formats...
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    • ...in the case of a transportation company, one of the hurdles is to maintain that whilst the vehicle is moving...
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    • ...ever notice how most transportation companies (trains, busses, freight) have stripes? Bold logos?
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    • Also consider small-application uses such as sponsorship, a small newsprint ad, or a return address stamp.
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    • Perhaps none of the aforementioned is of concern.
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