yet another logo critique
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- monNom0
can't really comment until we know bit more about the client. what's an inhive?
your's is cleaner at least
- Dancer0
^ what he said.
Italics do not feel right though- i wasn't sure about italics either. but i gave it a try.FixMiller
- < what he said
the text is too clunkyWeLoveNoise
- Jordy0
Creative Engineering!
Quote from about us section:
"Inhive? Inhive is a creative studio, the only child born 2005 to a engineering(technical) father and a creative(explosive) mother. We are still young but we grow quite fast. Talking each problem from different directions is the thing for us: each member of the team has multiple and varied competences, the result of our work being a combination of them all. Looked at from different points of view any problem becomes easier to solve. Our team builds communication solutions starting with an approach the puts together multiple, well coagulated competences, adding attitude and a lot of creativity. "
- They need some SERIOUS work on their copy and its readability. People can't write for shit anymore.monospaced_III
- Based on the incoherent ramblings here, I could never consider hiring you.monospaced_III
- I'm not really identifying myself with that crap. bigger team. On my own now.FixMiller
- FixMiller0
it's my company. gone solo now and i'm looking for a new look.
- AH HA! there it is.
Honestly the logo feels like some kind of social/crowdsource co.monNom - that's just my first impression. it's well crafted, but doesn't read as 'designer'monNom
- you have a point. I wouldn't give up the name thoughFixMiller
- I think it's the speech bubble shape influencing my perception... 'hive' in the name probably doesn't helpmonNom
- i've always been a fan of bees and ants and it got there.FixMiller
- AH HA! there it is.
- monNom0
You know, after reading all that, I still have no clue what the heck inhive actually does.
The logo isn't giving me any clues either...
- design and development basically.FixMiller
- just say that then.doesnotexist
- bekannt0
yeah, what is it saying ?
- Amicus0
I'm going to assume you mean web design and development.
If so, the symbol is working, but the type is not. For younger companies I tend to use bigger type, cause no one knows who the heck you are yet!
- WeLoveNoise0
whats an inhive ?
why did originally make it look like a speech bubble ?think the only way your gona make the new one work is if ur really recognised to the point that people know who u r by your logo. otherwise this just looks like a generic mark that doesnt communicate very well
- FixMiller0
@WeLoveNoise:
it was a speech bubble cause we were representing ourselves as a "media & communication company".
inhive as a word doesn't mean anything, but it has more of a personal touch.
I don't want it to inflict a design look. the point would be to have people associate the name with that symbol.
The recognition would come with the work, or i'm getting this all wrong?
I should change that font anyway.- ok. so u think your logo now sends off the message "media & communication company" ?WeLoveNoise
- or r u not bothered about sending out that message in this version ?WeLoveNoise
- no. i'm not trying to send that message.FixMiller
- jimbojones0
loosen the tracking, clean up the e (there's only 2 pixels left for the counter, the rest is totally smudged) and make the symbol smaller. or the type bigger. the symbol is way too big right now. and then you'll get another generic logo with a generic name which could mean absolutely anything. Not necessarily a bad thing.
- miesvan0
It looks like a bird that will eat the logo, without peak
The points of the "i", will think like measuring 5mm?
A legible typography, an anagram that mix 2D and 3D, no!
- identity0
your version is a nice clean-up of the original... good form.
- in words of a guy who is probably smarter than me: "woo-fucking-hoo"jimbojones
- your artist poster system is way cool btwjimbojones
- jimzy0
I like it - nice positive negative space going on. Although in saying that I'm not sure what is it or if it's meant to represent anything. But hey, who gives a shit, it look nice.
The type doesn't work for me, and at that size, even on screen your 'e' is kind of illegible. Nice development from where it is, just fix up that type methinks
- vitamins0
I prefer the bottom two. Try making the font bigger or maybe caps it. Overall, it's looking good.
- johndiggity0
my advice is that with a name like inhive, you focus on a purely typographic solution. and at six letters, it's ripe for some clever typographic treatment. the symbol you are using is kind of abstract and doesn't really add much.
also, with this istock selling logos business and all the crowdsourcing bs i think we are going to begin seeing a flood of these types of abstract geometric symbols that people will buy for a few hundred bones and slap their company's name below.
strong, smart, typographic logos will be in the minority and hence, give you an edge, especially if you are involved in any creative field.
sorry for the rant.
- it's a good looking logo so shut your ramblingvitamins
- good looking means shit.johndiggity
- john makes sense
makes sense johnjimzy - it looks like a logo from istockjimbojones
- if you can't recognize a good looking logo, then you're a shit designervitamins
- i'm sorry you are a shit designer then.johndiggity
- go flow with your florescent greenvitamins
- FixMiller0
- i, personally, like the one with the small typeFixMiller
- lets see it without italic text.Jnr_Madison
- these aren't as good, imodoesnotexist
- utopian0
like the mark, not feeling the italics.
- vaxorcist0
Somehow I need more context, more of some indication that's less abstract, and less like a "c" meets an "e" ... I realize that engineering and tech/innovation companies often have vague logos, but I agree with suggestion above to work on the type itself as the logo, possibly with some way to indicate a structure, as that's what a "hive" is anyway....
- MrNibs0
The top versions are cleaner but I think the push back on the italics is warranted. Not sure why, but it may be that your mark is so angular that a non italics solution might add some good contrast. I will say that I did like that the 'h' in the first solution had a connection with the mark (having that same angle) that these latest ones are lacking. It would be nice to work in a relationship.
my2bits