mullen
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- ukit0
http://edwardboches.com/the-batt…
"The fact is we’re well on our way to having so many communities, YouTube videos and social media exchanges that we’re quickly moving from conversation to cacophony. Eventually what will stand out from the noise will be great content and creative ideas. Sure they may be crowdsourced, user generated, and closer to the production quality of the typical YouTube video, but regardless they will need to be interesting, memorable and emotional.
And guess who knows how to do that? Creative agencies like Goodby Silverstein and Partners. They’ll certainly be among those who figure out how to create, source, inspire and distribute that kind of content. Maybe they’ll do it themselves; perhaps they’ll simply become curators, brokers or the teachers for many individuals learning to do it themselves. These companies may look different, but they’ll still be around."
Apparently the only ones immune from technological change are people at the top levels of big agencies.
- akrokdesign0
it’s great for the greedy and bad for the rest.
- lukus_W0
What a coincidence that the founder of crowdspring gets to post the very first comment!
- freitag0
the agencies are desperate. too much overhead in hard times.
the good freelancers (you) should take over and do more acquisition, steal work from the larger agencies!
because NOW is the time!
- I was going to write the exact same thing. The way to save these clients money is to cut out the bullshit agency owners and account teams (there are SOME good account people, I know)Josev
- and worthless account people. I hvae worked with some good account people, but most are just a waste of time.Josev
- literally steal work from agencies. finished work, just change the logo.monNom
- ukit0
I wrote a pretty long response to the post you can read here:
- akrokdesign0
"Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands -- and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster."
full story: http://adage.com/globalnews/arti…
- lukus_W0
^ snap - I did the same this morning (http://edwardboches.com/did-cpb...
- dMullins0
I'm very close to giving up on this profession....
- d_rek0
Never trust an agent.
- akrokdesign0
BBH is into the "deep shit" to. but under a other name, of course.
http://www.talenthouse.com/- NYT: Bartle Bogle Hegarty in London, is trying its hand at crowdsourcing, too, through a company named Talenthouse in Mountain View, Calif.,akrokdesign
- http://www.nytimes.c…akrokdesign
- Nostradamus0
^ All of those projects are shit shit shitty.
- ukit0
^ haha, were you guy with the "slaves building the pyramids" comment?
- akrokdesign0
shit comes in, shit comes out. it's that simple.
- GIGO
garbage in, garbage out. (old timey programmer speak)lambsy
- GIGO
- johndiggity0
i think what moving brands did here has been best use of crowdsourcing in design so far. getting the market involved in the conversations, but still guiding the direction utilizing their expertise.
http://abrandforlondon.wordpress…
- monNom0
In the end, there's nothing new under the sun. The ability to 'crowdsource' isn't new, and it's just as likely to displace professionals as it's always been.
I get the impression that these contests result from a lack of quality minds in the marketing department. It's easy (read: lazy), to put out a call for entries. The thinking being that they will "pick the best entry". I doubt those same minds, too lazy to think for themselves, will have much success plucking the brilliant ideas out from the rest of the noise.
- ukit0
What's the deal with all these agencies tripping over themselves so fast to find a way to make crowdsourcing work? It's kind of embarassing to watch...
- Peter0
"At my agency, Mullen, we’re experimenting with it ourselves"
Big deal. I've been experimenting with myself since my early teens.
- akrokdesign0
greed, that's what it's all about. just look at who it benefits most.
- Name one successful "crowdsourced" project though, I've yet to see a single oneukit
- i see your point. i was talking more about that a client pays big amount, to the big agency...akrokdesign
- now, they get some super cheap labor(s). it the same as direct sales. they cut the middle man in between.akrokdesign
- success are not measure in how great it's design etc.akrokdesign
- Yeah but still dude...it's all theoretical at this point...no one is even making $ doing what you're saying except 99Designsukit
- and Crowdspring at the very low end of the market...look at how laughable that Talenthouse site isukit