Logo Critique!
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- 41 Responses
- MrPierre0
Boring...
- doesnotexist0
bump
- ukit0
I think the M needs to be simplified...I don't think it works as a slab serif with that type
- so do the bottom 2 work for you?baseline_shift
- not really...still doesn't seem to match the type. for one thing, it's too bigukit
- doesnotexist0
when the m is in front I think it's MimageMark, which is just weird. why not try one where you're doing the shadow thing for the entire word so you don't have two separate things?
- *jinxlvl_13
- Tried this. Was really busy and just wasnt jiving for me. They also have an 'IM' combo in the existing logo, and im trying to extend that equity.baseline_shift
- extend that equity & recognition.baseline_shift
- lvl_130
i read it as mimagemark when the graphic is in front of the text, so those don't work for me at all.
#3 has the most appeal (and easier to read as IM) but it still needs some work as well i think.
- d_rek0
I think you need to work the Icon more. The I is a tough read with the serifed 3d type. It is marginally better with the sans serif but still something about it does not feel right. I think the wordmark is fine but the icon still needs to be tweaked.
- hitsuji0
it's a really good idea. a few little tweaks and you're onto a winner. i think the lower case "i" is easier to spot. and i do tend to read MimageMark so maybe change the positions slightly. other than that. good shit
- baseline_shift0
Cheers guys! Thanks for the input.
Tweaks a comin'!
- jlaw850
Type and logo still seems a bit disconnected to me. It'd be nice if the top point of the M in the logo lined up with that hard line of M in the type, its just short of it right now.
- Antonelli0
- goes better with the narrowness of the type underneath it.Antonelli
- cheers. It does look sharp. The thing is, this is a manufacturer, so i want the mark to be really solid and stable. Im going to give this some thought.baseline_shift
- give it some though. Thanks.baseline_shift
- inkpink0
- Right on. I actually looked at all this. Putting the crotch of the M on the baseline simplifies it, but starts looking like I V I.baseline_shift
- I also found the isometric perspective to be far less dynamic than the one i used. (though its fudged slightly)baseline_shift
- ah ok cool then - sounds like you did your homework.inkpink
- yup! :) Thanks for the imput, though. Extra eyes on the project always help!baseline_shift
- ipissexcellence0
I read "mimage mark" the first go. I do like the second though. The IM looks good by itself as well.
- utopian0
sorry looks like very pedestrian to me
- _niko0
3 works best for me, the clashing perspectives throw off the other ones.
1 & 2 look like the Michigan logo. Go blue.
- Amicus0
for what it's worth definitely the original no.1
Slab Serif gives you the strength this is looking for, and doesn't compromise the M as much as the lowercase I does.
- Cheers. I agree. Client doesnt though. :-/ Not all bad. Im pretty happy with the sans version.baseline_shift
- e-wo0
2
- coco_ono0
are there more explorations?
- mangosnot0
the text of the logo- does there have to be capitalization? Maybe try to just
capitalize the "i" and have it as one word perhaps? I dunno just throwing that out there.To me it does sort of read like "Mimagemark" too.
on no. 4, maybe enhance the shadowing on the tops of the "M", and show some white space breaks on the angles?
Hope this helps, good luck!