jack in the box redesign
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- 66 Responses
- Antonelli0
lol fooler. what is up with you? first the baskin robbins thing, now this? no shit it's for real. it's already up in restaurants everywhere :)
- uberdesigner0
hate to say it but the redesign looks really good
- Antonelli0
it has it's faults. the "K" being all alone on one plane of the box, they could've put two letters on each plane. Plus the 1995 techno-looking "in the box" looks like shit. The "Jack" script alone, however, looks really sharp.
- mg330
Jack In The Box is one of the three fast food places I miss incredibly living in Chicago. In Texas we have Jack In The Box, Whataburger, and Sonic. I usually load up on food from there when I'm in town.
- whatsburger are nasty...
Llantera - sonic? seriously? you've been in a band too long ;)version3
- i love whataburgerBattleAxe
- i too miss the ol jack in the boxtymeframe
- damn Whataburger with jalapenos, yum!!! perfect road trip food!robotron3k
- whatsburger are nasty...
- mikotondria30
I think the new colors are great.
I would have turned the box slightly so it's more face-on on the Jac side, and actually - and I would have wrestled with this the whole time I was doing the project, I would have put a top on the J.... then taken it off. I always think a swooshy top (a bar ?) on top of a J can be awesomely characterful and value-packed, but I guess thats just from an appreciation of graf; there was a writer 'Junk' in our hood, back in the late 80's who was just a master of J's... inspired me to this day :)- christ, that was awfully rambling and inconsequetial. Sound like a speed freak.mikotondria3
- GetRefresh0
old
- voiceof0
I'm still not a bit fan of the logo; the collateral looks good though.
That being said I do appreciate them putting an outline of Jacks head and hat in the k, it almost makes it understandable on why they would wrap the end of the name around the box.
- adamrobertson0
Nothing like buying a hamburger from a hosting company.
- No idea what that means, but totally hilarious.mg33
- The logo reminds me of that of a hosting company.adamrobertson
- yeah no idea what that means either but it sounds funny hahaMeeklo
- fooler20
@Antonelli
I saw the Jack in the Box redesign here when whoever started this thread originally posted it but it was never confirmed. Looks like a student project to me.
Then today driving around I saw the new Baskin Robbins and it made me think of both of these.
I'm glad these company's are keeping us employed but wish people would stop redesign logos already.
- hitsuji0
I quite like both but I don't think they needed a new logo, the old one looked modern enough in a retro sort of way. it doesnt say fast food to me though.
- I agreemonospaced
- "it doesn't say fast food to me"
mission accomplished then!Meeklo
- Nairn0
I have an opinion too. Here it is.
- typist0
looks like jack on the box to me....
- Me too. I think they were going for "looks like Jack in the Box to me" instead.adamrobertson
- toochie0
I just sent this post to my friend who works for jbx coporate marketing. Let's see what happens.
- .. they pull the campaign??lukusW
- bring it on! :-)akrokdesign
- utopian0
* improvement
- akrokdesign0
it looks fresher and more like a premium brand. good work, there.
- pango0
why not put jack's face on it? it's much more iconic.
the new logo seem too 2002 or 2004 to me. it's too safe. not clever nor fun- +1 I've always thought of them as fun and iconic too. This looks like a hosting company.adamrobertson
- tymeframe0
feels like this:
Jack
in the box
- ok, but with more space between the jack and in the boxtymeframe
- totallymonospaced
- digdre0
i quite like it