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Ha ha ha... on the home page:
badgerboy69: RT @ereuben: Yes! Skittles really *do* get rid of (most of) the taste of Victoria Station rent boy. FTW!
someone didn't want to actually create a real site so they had this brilliant idea. cop out.
bold concept but its 'webby for the sake of webby' doesnt have a real point to exist.
all of you pissy slack jawed reptiles can take a running jump. this is the future, I can see why you are afraid of it, especially as this type of thing more of less bypasses the horn rimmed, polo necked designer completely, but its no cop out.
daft client for it though, but I still like it.
First - certainly not the last. Unfortunately. Fucking hate twitter.
I don't think it's a bold concept. I think it's devoid of concept or context. The idea might be interesting if they'd taken it a little beyond what modernista did (it worked well conceptually for modernista, here it makes little sense) but the execution is sub par.
although it was original - i didn't like it when modernista did it, don't like it for skittles either.
how about I go out on a limb here and say — meh...
I eat skittles on occasion, but this will not make me eat more, nor will I eat less... nor will I ever use twitter...
Reminds of a friend I had who had a fear of small candies and gum, and especially Skittles. People used to sneak up behind her and whisper "Taste the rainbow." Fun times.
let me ask you a question. Would you ever go to the skittles site, ever?
agency.com did the skittles site:
"I can't tell you that Modernista's site was the impetus or a source of concept for that," said Riccardo Zane, president of Agency.com, New York. "There's a bunch of sites like Modernista. In fact, Modernista 'stole' their approach from stuff that predates them by five or six years. Guggenheim had a site that's a floating nav, a number of search engines in the early days had a floating connection. If you look at a site like Musicovery.com, it's a floating nav concept that accesses Pandora, iTunes, a bunch of stuff depending on what people and users are saying. And I can't say our idea's a pure play idea, either. It builds and steals from others."
if they roll they roll big eh?
if they rip they rip big?
what's next, a bunch of designers using the same template to display their work online? I can't see that ever happening...
i'd like to do sites where i don't have to do any work. this trend is gold.
both modernista and the skittles site are weak at best, lack of congruency, weak use of existing technologies, difference is after skittles moves on and if this fails, they do after all sell skittles not web services, things will be okay for them, when last did a website sway your junk food decision?
I don't think it's about making decisions, but rather about bringing brand awareness and sucking you into their space for a while.
This site doesn't do that. You hit a bunch of links and realize there's no real payoff and you migrate.
For true penetration, that site needs video and games, and something that will keep people coming back. Hell, maybe just a collection of their weird commercials would do. It's not about who is talking about Skittles via Twitter, it's about how long someone will actually hang out with Skittles. This site will not keep kids logged on.
What does that have to do with the price of cows in China?