new skittles site
new skittles site
Out of context: Reply #37
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I don't think it's about making decisions, but rather about bringing brand awareness and sucking you into their space for a while.
This site doesn't do that. You hit a bunch of links and realize there's no real payoff and you migrate.
For true penetration, that site needs video and games, and something that will keep people coming back. Hell, maybe just a collection of their weird commercials would do. It's not about who is talking about Skittles via Twitter, it's about how long someone will actually hang out with Skittles. This site will not keep kids logged on.