- Last post
- 51 Responses
"Alright so many people im’d me this morning claiming they have seen the next great big RIP. Skittles.com, they claimed Modernista! did this first. Well I gotta say I don’t think either of them are all that original and frankly both have one giant issue going on with them. They have one thing in common they look broken, imo neither of their ” models ” were that similar I disagree. But on a large monitor both of their creative is so small compared to the rest of the site when you land on it. In the case of skittles.com theirs a rather annoying pop up box asking if you want to leave the page. I clicked on it right? why the hell do I need to be sure about it enough to waste my time clicking on that tiny box saying I do agree to leave this site!?
So.. overall great idea imo, by adding Twitter to Skittles.com, but its poorly executed and no it is original ( at least in comparison to Modernista’s site ) to those that call rip. And what Modernista! did in the first place I don’t think is all that original because frames have been used similarly in the early 90s. Also Twitter is a whole new animal and its gaining a user base faster than just about anything. And frankly how is it a rip to place content not owned by you on your site, the background sites were not the creative property of Modernista! or Skittles... It’s rented space and not their creative so how can one claim a RIP.. But more importantly.. the future of Twitter...." Read more for the full post..
please someone give me a good reason why twitter is the future? besides the fact that lots of people are using it now? like wtf does it actually do for skittles? skittles is candy right? why the fuck does candy need a twitter?
"I insert skittles in my rectum"...supeep: I insert skittles in my rectum
2 minutes ago from web
for this stuff? i'm thinking as a brand they want skittles to be like everywhere and just let the whole thing go viral
" I just had a sip of coffee"
I just read three more QBN entries.
to calcium: (wouldn't fit in a note)
i was not sucked into said space, without innovation, it's porting, if they are offering me nothing new to experience what do i care how much i read of others skittles experiences, i know they are colorful and sweet and hard candy coated gooey centered sugar bites. nothing there to make me look at their product or logo, nothing to reinstate brand awareness, nothing to engage me than the simplified collection of skittles related text trash that I could find on google. commercials work, brand repetition works, what this will get if anything, are website statistics in no way relative to product consumption
skittles is such a big product that they don't care about consumtion with this stuff they just want people to twitter the word skittles a million more times a day and see skittles poping up all over the place thanks to the webonet.
- brand repetition as you said v3KwesiJ
- recognition requires clarity, which this does not have.version3
- most quoted examples are derogative of the brandversion3
- "skittles"...twitter it...anyone want some skittles now?KwesiJ
- even if people are talking about putting skittles up their butt its still repetition and gets in people's minds. skittles is the type of brand that can use that to thier advantageKwesiJ
- ...type of brand that can use that to their advantage.KwesiJ
"read the article dude. the thing is grass roots marketing, I am not saying its the future for everyone just for social networking."
there is nothing social about the use in this situation, this is a message board populated by the masses to read by the masses, there is no socialization occurring there 1000's of people in sound proof bubbles spouting off aimlessly into the dark does not a conversation make.
Socialization is occurring here as we discuss it, QBN provided that platform, not skittles
It's not effectively working on skittles.com in it's form but I do believe that a form of it can be reworked to work for their site. Right now I agree it is fairly filled with garbage and is not helping their brand image. But say this was for a TV show and it was used effectively as part of the TV show experience it might be more rewarding to the user experience. But yeah I agree it's got its flaws in the format that we've seen.
ask me for info b4 i can use your site = bye bye
I bought some skittles today on the way to work.
I doubt I am the only one that did.