Gatorade rebrand
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- 38 Responses
- Iggyboo0
I called this shit on my blog last month lol
- um, ok.ninjasavant
- maybe not last month :) but definitely after new years.Iggyboo
- JSK0
I think the brand needs more than graphical treatment. It would be interesting to see how that develops.
- ian0
Is this this 'G' shite that lil wayne, or whatever his face is, is now peddling?
- Point50
My question is why? are they feeling the crunch from the other sugar waters out there? I personally don't feel the old gatorade ID was dated or anything. glad they found a way to supplement the advertising, marketing and design industries though
- JSK0
http://online.wsj.com/article/SB…
interesting
- epete220
you need to show this too..
- I first thought it was for a black clothing line.epete22
- what were those white people doing in there???sofakingbanned
- All 3 of them?epete22
- there a problem, it ends with only the G and not with the lighting.akrok
- JSK0
They are losing market share.
- ninjasavant0
It seems to me that with the varsity style font and wide kerning they are trying to reestablish themselves in their original safe market: college athletics.
- And their advertising says hip hop....confused..epete22
- yeah.ninjasavant
- ian0
So it is the 'G' shite. Oh well I don't drink soft drinks so none of this applies to me anyway. As you were.
- it's not a soft drinkmonospaced
- In my world if it's not water, tea, coffee, juice or alcoholic, then it's a soft drink. That's how I roll baby.ian
- yeah, my categories fall into water and liquor for the most part.ninjasavant
- JSK0
I seen that commercial. Typical of "Art-O-Commercial"
This does not sell stuff. Its made for awards. Not that this is really any good. Granted this is beginning of the campaign.
- armsbottomer0
i kinda like the G. its not cohesive. they need to be tied together better.
- Iggyboo0
I just noticed one of their packaging designs is called " Shine On "... why is this a problem.... http://www.urbandictionary.com/d…
- I have never heard of that ever. Microregional slurs don't count.ninjasavant
- I doubt most people know this.Jaline
- I can tell you I ran across this word before in a previous campaign and they had to change an entire campaign because of it.Iggyboo
- note to self.onewhoslaps
- typist0
i guess what the font question coming soon
http://www.gatorade.com/- it's rockwell....i think gatorade could have done better..kzpokey
- utopian0
It is better than what it was, definitely an improvement.
- WeLoveNoise0
looks liek they've taken nikes approach to design, sport, energy
- Horp0
I think they've thrown away an entire brand identity in favour of a stylistic whimsy which has already filtered down to supermarket's own brand packaging.