Gatorade rebrand
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- 38 Responses
- Horp0
I think they've thrown away an entire brand identity in favour of a stylistic whimsy which has already filtered down to supermarket's own brand packaging.
- WeLoveNoise0
looks liek they've taken nikes approach to design, sport, energy
- ukit0
I NEED SOME GATORADE!!!
- onewhoslaps0
i actually like the type slogans, but not the bolt. i don't know.
might change my mind, but right now. the bolt is off balance.
looks better in the plastic than popped in orange with a blk outline.
i'm thirsty.
- dirtydesign0
the bolt looks out of place now. doesn't fit the new type treatment.
- dirtydesign0
agreed gramme
- gramme0
shite.
- Meeklo0
I was walking down in LA /santa monica area today and I saw the g everywhere..
I like it better to be honest
- dirtydesign0
what?
- omgitsacamera0
archer?
- dirtydesign0
Arnell does all packaging and design work for pepsico products
- TBWA did this redesign in LA. http://www.adweek.co…moveinspace
- It is a joint account with Arnell.moveinspace
- Arnell does Tropicana.moveinspace
- yeh. i worked at a sister agency on the pepsico account as everything was being redesigned. off that shitstorm now...dirtydesign
- Iggyboo0
I just noticed one of their packaging designs is called " Shine On "... why is this a problem.... http://www.urbandictionary.com/d…
- I have never heard of that ever. Microregional slurs don't count.ninjasavant
- I doubt most people know this.Jaline
- I can tell you I ran across this word before in a previous campaign and they had to change an entire campaign because of it.Iggyboo
- note to self.onewhoslaps
- Iggyboo0
I called this shit on my blog last month lol
- um, ok.ninjasavant
- maybe not last month :) but definitely after new years.Iggyboo
- studderine0
ive been seeing that G everywhere!
- dskz0
I like it.
- akrok0
who was behind the re-design?