Gatorade rebrand
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- 38 Responses
- kgvs720
I don't think Gatorade needs the G. It has a lot brand recognition with orange lightning. It's either one or the other. The logo and the type is competing against each other.
- Madethis0
The lighning bolt would've been stronger if designend in white
- dirtydesign0
Arnell does all packaging and design work for pepsico products
- TBWA did this redesign in LA. http://www.adweek.co…moveinspace
- It is a joint account with Arnell.moveinspace
- Arnell does Tropicana.moveinspace
- yeh. i worked at a sister agency on the pepsico account as everything was being redesigned. off that shitstorm now...dirtydesign
- omgitsacamera0
archer?
- dirtydesign0
what?
- Meeklo0
I was walking down in LA /santa monica area today and I saw the g everywhere..
I like it better to be honest
- gramme0
shite.
- dirtydesign0
agreed gramme
- akrok0
who was behind the re-design?
- dskz0
I like it.
- studderine0
ive been seeing that G everywhere!
- dirtydesign0
the bolt looks out of place now. doesn't fit the new type treatment.
- onewhoslaps0
i actually like the type slogans, but not the bolt. i don't know.
might change my mind, but right now. the bolt is off balance.
looks better in the plastic than popped in orange with a blk outline.
i'm thirsty.
- ukit0
I NEED SOME GATORADE!!!
- _salisae_0
type is nice. the lightening bolt looks very out of place.
- JSK0
I am not sure if this G is working.